Podcast #397 A conversation with Strategic Marketing Director, Elke Giba.

Want to know what it’s like to be an in-house marketer who outsources to creative professionals?

It’s not often I get to talk to a marketing director who hires creative professionals about the challenges they face, what they need from the freelancers they outsource to and how they like to be marketed to.

In today’s episode (part 1 of 2), I chatted with Elke Giba, a marketing strategist who was self employed for 10 years but missed the collaborative aspects of working on a project over time. So she recently took a job as a marketing director in a new industry.

We talked about what it’s like to be on the other side of the table now, how different the perspective is and whether the grass is actually greener.

I also got her feedback on an advanced content marketing strategy I've been advising my clients on. She was very open to the idea!

So listen here (or below) and learn.

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