One of the things I love about LinkedIn, the social media platform for professionals, is that it is the home not only of your personal brand, but also of your Rolodex.

Because the thing is, you may not realize just how many connections you already have, especially if you’ve been in the workforce for a while, like I have.

And even better, you probably have no idea who your connections are connected to and therefore who you have access to through the magic of the LinkedIn platform.

That’s one of the lessons in today’s episode.

I spoke to Sweta Vikram, an international speaker, coach and author of 13 books and counting -- about how she got a recent book launch hosted by Lululemon in their Manhattan.

In this conversation, I pressed her to tell us exactly how that came about. So even if you don’t have a book to launch, there are lessons here for how to be unafraid and make the most of your connections.

So listen here (or below) and learn.

This episode was inspiring to several who shared what they learned by turning their responses into excellent examples of content marketing:

• Val Roskens Tews especially liked this line, "People like to help. People like to matter. People like to know they can make a difference.” She turned it into a robust post.
• Suzanna Fitzgerald shared her top takeaways as a post too.

For more on how to use LinkedIn to grow your network:

• Watch my video, "LinkedIn Hack: How to get people commenting"
• Then check out my new Summer Intensives, including one for LinkedIn that starts on July 6. 

And we’d love it if you write a review, subscribe on ApplePodcasts and sign up for Quick Tips from Marketing Mentor.