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Are you being strategic with your email newsletter?

Posted by Ilise Benun on

Don't know what to put in your email marketing newsletter?

That may be because you're not thinking about it strategically enough.

Yes, of course, you can use it to show samples of new client work -- there’s nothing wrong with that. But that can be boring, especially if not done strategically.

“Strategic” means it does the job you need it to do. It has a purpose and that purpose dictates the content.

In a new article I wrote, I outlined 5 possible goals that will help determine the type of content to share in your email newsletter. 

Read 5 Strategic Goals for Your Email Marketing Newsletter now.

And check out the "Excellent Examples" series to see how design firms, designers and copywriters are strategically using their newsletters. 

 


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