I know that most creative professionals shy away from specializing because it limits the scope of the work you could do, and that’s true. It does.
But the alternative is actually better.
Because here’s what could (and often does) happen to you when you pick your niche:
- Fame: You become known as an expert in your field or industry.
- Fortune: You can command higher fees for your expertise.
- Choice: You get the work you want – dream projects from ideal clients -- instead of being at the mercy of whoever comes along.
- Success: You more easily achieve your personal and business goals.
ICYMI: Read the summary and watch the free webinar presented on August 15 by The Freelancers Union and About.me: How to Land More of Your Ideal Clients (Also, as a bonus, Freelancers Union members get a discount on about.me!)