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Marketing Mentor

What to Say Ilise Benun & Bob Bly

What to Say Ilise Benun & Bob Bly

Regular price $79
Sale price $79 Regular price $149

The (almost) complete guide to responding to prospects, clients, and others in tricky, sticky situations that tie your tongue in knots.

If you freeze up in challenging conversations with prospects and clients…

And you’d love to know exactly what to say in sticky situations to build your relationship, rather than sour it

Then "What to Say When" is exactly what you need.

Use it to run a smoother, more boundaried, and ultimately thriving business on your own terms.

Though our 70 years of combined industry experience, Bob Bly and I (Ilise Benun) share our favorite “magic phrases” and tension-easing words to:

  • Eliminate hesitancy and fear…
  • Get faster (and more!) responses…
  • Spur clients into action when you need them to do what they said they would do…
  • Build and maintain great client relationships…
  • And much more!

Listen to what attendees of the live session said:

"Wow! This training with Bob Bly and Ilise Benun is packed with valuable information -- you two hit it out of the park," says Connie Revoldt. "Thank you for sharing these gems."​

"Extraordinary training session," raves Conrad Winter. "I don't think I've ever seen anything like it -- it was a live demo of how you work."​

Tiffany Hart adds, "So grateful ... thank you ...unforgettable, useful, actionable."​

About Your Teachers 

Ilise Benun is the founder of, the go-to online resource for creative professionals who want better projects with bigger budgets. She is also a national speaker and author of 7 books, including “The Creative Professional’s Guide to Money,” 3 online courses via CreativeLive and, and The Simplest Marketing Plan – all tailored to creative professionals. Since 2008, she has hosted the Marketing Mentor Podcast. Connect with her on LinkedIn and get her Quick Tips at

Bob Bly is a freelance copywriter with more than four decades of experience specializing in B2B and direct marketing. He is the author of 100+ books including The Copywriter’s Handbook (St. Martin’s); Bob’s copywriting clients include Sony, IBM, Forbes, Intech, AT&T, and Praxair. McGraw Hill calls Bob Bly “America’s top copywriter.” He can be reached via email at or found on the web at

What you get: 

  • 90-minute video training with Bob Bly and Ilise Benun
  • 54-page companion ebook
  • Proven, experienced-based scripts for 27 different situations

By having the clear and straightforward client communication scripts in What to Say When at your fingertips, you will be able to successfully and quickly:

  • Know exactly what to say in any situation.
  • Eliminate hesitancy and fear.
  • Get people to be more responsive.
  • Spur them into action so they do what they said they would do.
  • Build and maintain great client relationships.
  • And much more.

The list price for our What to Say When video training and companion ebook is $149.

But order today, and your investment in our program is just $79—a discount of 46% off the regular rate.

Bottom line: the experienced-based scripts in What to Say When can help you make more money, save time, prevent untold grief and agita, sell more of your services, and keep clients happy and satisfied--year after year!

So what are you waiting for?


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