Worksheets & Cheat Sheets
Elevator pitch worksheet: 3 things to emphasize
From Ilise Benun's HOW Design Live 2014 session, this "Elevator Pitch Worksheet" offers 3 variations on how to answer the question, "What do you do?" with a focus on who you help and how.
Hourly rate worksheet
Use this worksheet to calculate your hourly rate based on your overhead and expenses. You might be surprised!
Cheat sheet: Client red flags
Battling big egos and unfair deadlines? You're not alone. (Based on Ilise Benun's "Problem Clients" presentation at the Ad Age's 2014 Small Agency Conference)
Cheat sheet: Don’t be ignored
Are you tired of being ignored by clients and prospects? Do you send message after message but never hear back?