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About Ilise Benun

Business Expert for Creative Professionals

Ilise Benun is the author of 7 business books for the “creatively self-employed,” a national speaker and founder of During her 25+ years in business, she has developed and delivered programming for creative professionals, notably as co-founder/host of the Creative Business/Design Entrepreneurship program of HOW Design Live and via her popular online course for, "Command the Fees You Deserve." (Ilise Benun on LinkedIn)



Since 1993, Benun has been conducting marketing workshops for art schools and trade organizations that cater to creative professionals, including the Freelancers Union, HOW Design Live, HOW Interactive Conference, Registered Graphic Designers of Ontario (Canada), Graphic Designers of Canada, NY Designs (LaGuardia Community College/CUNY), AIGA, Spark, Graphic Artists Guild, SCAD, Rhode Island School of Design (RISD), The School of Visual Arts (NYC), Pratt Institute, Kendall College of Art and Design, Sage College of Albany, New Jersey Creatives, Editorial Freelancers Association, International Freelancers Day, International Association of Business Communicators, Business Marketing Association, NYU Entrepreneurship Summit, the 92nd St. Y and many more. (Videos and details here:



Benun is the author of 7 books, including, “The Creative Professional’s Guide to Money,” “The Designer’s Guide to Marketing and Pricing (HOW Design Books), “Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive” (Career Press), “The Art of Self Promotion,” "Self-Promotion Online" (HOW Design Books) and "Designing Web Sites:// for Every Audience" (HOW Design Books). She also co-authored “Public Relations for Dummies, 2nd Edition” (Wiley) with Eric Yaverbaum and Bob Bly. 

Benun is the lead author on 2 blogs: The Marketing Mix Blog and the Creative Freelancer Blog, and publishes a bi-weekly email newsletter, "Quick Tips from Marketing Mentor," which is read by 15,000+. Her work has also been featured in national publications (both online and off), including, HOW Magazine, Toronto Globe and Mail, Inc. Magazine, Nation’s Business, Self, Essence, Crains New York Business, Dynamic Graphics, Working Woman, The New York Times, The Washington Post, The Denver Post and more. 

More here:

Curriculum Development

Benun is Program Partner for the Creative Business track of HOW Design Live (presented with HOW Magazine/F&W Media (and co-founder in 2008 of its original event, The Creative Freelancer Conference).

Benun has also developed and delivered online courses for HOW Design University, most as part of the Certificate in Creative Business Entrepreneurship, including:

Watch videos about the HOWU courses here.

She was also the lead developer and trainer of a curriculum for the Freelancers Union called, “Freelance 360: How to Be a Better Boss of You,” which included a series of 6 workshops and panel presentations led by “expert freelancers” covering:

  • Work, Life and You: Staying Sane While Managing All Three
  • Setting a Strong Foundation for Your Freelance Business
  • Thriving Networks: Marketing and Connecting That Works
  • Be Their Go-To: Building Lasting Relationships with Clients & Collaborators
  • Work Smarter, Not Harder: Streamlining Your Day to Day Freelance Life
  • Planning for Growth

Want more? Lots of podcasts and interviews here: