Today's post is a guest post by July M. Sanchez-Sadowski, a Content Copywriter for the B2B Companies that keep Restaurants equipped and stocked. She emailed me about this insight she had and I had the sense others might benefit. So she turned it into a blog post. Enjoy....

The 99%

When I get up in the morning, I'm more "inspired" to just get that first cup of coffee into my system and hope I can get my 3 and 5-year-olds out the door without drama and chaos. 

I think that’s the way my brain is naturally "wired.” I’ve developed this apathetic need for inspiration. I need the caffeine jolt from my coffee more. 

But, I've always felt weird about saying so, because it seems like a lot of people are "inspired" by some noble thought or guiding action. I just feel like I've got things to do, they’re on my list and I need to "get 'er done." 

"Success is 99% Perspiration and 1% Inspiration." 
Thomas Edison

On any given day I’ve got X amount of time to work and Y-many things to get done.  So, I employ a triage system: Prioritize the TO DO list and start checking things off.  As many as I can in the time allotted. 

No inspiration, just a lot of coffee.

Not that there wasn’t a spark that set this whole adventure into motion. For months and months, I kept hoping that first spark was going to get me the clients and the work and build the business I had pictured in my mind. 

I wanted to be "inspired" like others are inspired and ride that wave of inspiration to brilliance and glory.

Only not much was happening at all.

“Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do.”
Pele

I had to stop looking to be inspired after that initial idea to become a B2B copywriter.  Heck, I wasn’t even “inspired” into my niche of writing for the Food Service Industry!  I went with what I know— after 20 years in restaurants, I know restaurants. 

I had to realize, after months of waiting to be more inspired, I wasn’t going to be inspired again. 

I found, when I sat down and set my schedule, things started to happen.  I was making things happen. 

Every day, sit—cup of coffee in hand—and work.  Market, write, market some more, research, read, and write.  Repeat.

Be professional and treat this as a job—Clock In and Clock Out.

I don't have time to be inspired, at least not anymore.  I don't have the energy for it. 

I'm a List Making, Task-oriented DOER.  I Get Things Done.  And getting things done, even the small things is progress forward.

There’s no inspiration in that, but then, there doesn’t have to be.

 

Thanks to July M. Sanchez-Sadowski, Content Copywriter for the B2B Companies that keep Restaurants equipped and stocked. Details here: http://miseenplacecopywriting.com

Photo by Charles Deluvio 🇵🇭🇨🇦 on Unsplash