[Guest post] Should every print piece have a web component?  

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As a web designer, I partner with lots of designers who specialize in print.

When their print pieces need a web component (or when they design a website and need a developer), they call on me.

In the same way print design isn’t my jam—web design isn’t theirs. They are focused on their specialty and don’t want to delve into web design, so our partnership makes sense!

But some designers with a print background prefer to do both.

If that’s you, and you want to web-enable your printed piece, here are some tips that I hope will help:

  1. Say ta-ta to perfect and hello to responsive. Print is a beautiful medium. You can control every last detail, and it’s going to look exactly how you want it to. Web is more fluid. Sure, you can control many details—but you also have to expect some variation. Text will dangle. Font size will vary. Know how to maximize these variables for a seamless user experience.
  2. It’s gotta work on every device. If you’re going to put your printed piece online, it should be easy to read (with minimal pinching and zooming) on any device: a computer, phone or tablet,
  3. Get colorful! On the web, you can achieve a lot more color. Unlike spot colors, you can do fluorescent green all-day-long on a monitor at no extra charge. Great plan? Probably not—but you get the idea. Plus, while your web piece must compliment your printed piece, it doesn’t have to be matchy-matchy.

Want more tips? Read the rest (and see an example) here: Combining Print and Web: 5 Tips to Web-enable your Printed Piece.

 Hi, I’m Jill, a web designer/developer who partners with talented designers, copywriters, and agencies on their websites, and their client’s sites. I’m passionate about crafting beautiful and innovative WordPress websites focused on clear positioning and positive user experiences. See my work & get my free report, Get Your Website Done: 12 Actionable Steps for Designers.

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