I can't wait to hear Michael Solomon, who literally wrote the book (Consumer Behavior: Buying, Having, and Being) on marketing, when he speaks this year at HOW Design Live's new track, HOW Marketing Live. 

His topic is....Walk a Mile in Your Customer’s Shoes: Designing for The Attention Economy. (Get a preview when our new podcast interview goes up later this week. Find it here.)

In the meantime, here are his other podcast episodes to set the foundation:  

#323: on price as a shorthand for value

#317: on making it easier to toot your own horn

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