In my latest podcast interview for the HOW Design Live podcast, I interview Michael Solomon. 

Today’s topic is the most important currency being exchanged in today’s economy (it’s not money) and what designers and other creative pros can do about it -- for yourself and your clients. 

Michael Solomon is a marketing professor and he literally wrote the book on consumer behavior -- and his message is more important every day. 

Listen here or below and if you like what you hear, write a review and subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.