One way to use generosity as a marketing tool is to treat your content marketing as a gift for your market.
That’s just one of the ideas from my second interview with Nick Usborne, who teaches a course on conversational copywriting. (You may remember Nick from Episode #360 earlier this year. You can still take advantage of his special offer: sign up here to get Nick’s free guide and videos. )
Nick also did another rant, this time about how people misuse content marketing and whether puppies are always click bait.
And he shared a few tips about how to tell if your content marketing is conversational and how to write content that is easy to consume on the go.
Listen here or below:
Nick and I will both be speaking again at AWAI’s Bootcamp, which is sold out but you can still register to attend virtually.