How to Go In House & Keep Your Personal Brand Alive with Elke Giba

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Podcast #398

Everything is constantly changing -- have you noticed that?  -- so that's why it's important, whether you are employed or self employed today, to keep your options open and your brand alive.

On the previous episode (#397), I interviewed marketing strategist, Elke Gibaabout her recent transition from self employed to employed and the fluidity I see in the world between these 2 options for the future.

But we didn’t finish our conversation. So I invited her back to talk about the practical aspects of her transition:

  • what it’s like to close a 10 year old business
  • whether it's possible to look for a job while freelancing (I don't think so)
  • how to keep your personal brand alive online (in case things change again)
  • how to use your LinkedIn profile to convey a slightly different message from what's on your web site for a slightly different audience
  • why the retirement planning niche is stable right now

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