One of the ideas I've been developing lately is how to use "pain point" content to connect with your ideal clients.
1. Their web site is out of date and embarrassing. Here's a web designer whose homepage speaks directly to that pain.
2. They don't know what type of images to use on social media. Here's a guest post for a non profit association about how to choose social media graphics.
3. They have too much to do and need a creative resource they can trust. Here's a LinkedIn profile where the title and the summary speak directly to their pain.
Before you know it, you're connecting with pain point content!
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