Have you noticed that the lines between marketing and the creative services (design, copywriting and more) are very blurry?

Your clients come to you for help, and whether you provide strategy, design, copywriting, photography, illustration, or a hybrid of those services, you are actually also providing marketing.

Sometimes your client will ask for a logo or a web site and they won't even realize they need marketing first. That means in order to deliver quality, you need to know something about marketing. 

That's why I'm really pleased to share a free new download on exactly this topic: "The Intersection of Design and Marketing," a collection of short essays by the speakers of HOW Design Live 2018 and HOW Marketing Live, a new co-located conference, all taking place April 30-May 3 in Boston. 

The free white paper offers advice and tips from some of the top creative minds in design, branding and marketing, including:

• “Hello Marketing. This is Design.” by Aaron Keller, Founding Partner and Managing Principal, Capsule
• “The Intersection of Design and Marketing” by Paul Foulkes-Arellano, Head of Client Programs, Precipice Design
• “4 Tips to Achieve Success” by Fe Amarante, Manager, Global Design, The Hershey Company
• “Put Play into Design and Marketing” by Vanessa B. Dewey, Sr. Product Marketing Manager, Adobe Creative Jam Enterprise
• “Are You a Marketer or a Designer?” by Justin Ahrens, Creative Director of Rule29, Author of Life Kerning
• “Do Designers Speak Marketing?” By Ilise Benun, Founder of Marketing-Mentor.com, Business Coach and Author
• “Focus on the Human Story” by Meena Kothandaraman, Founding Member, twig+fish
• “The Street Corner of Subjective and Objective” by Bill Gardner, Owner and President, Gardner Design
• “I Get So Emotional, Baby…” by Douglas Spencer, President, Spencer Brenneman, LLC.
• “Creating Meaningful Futures Through Design” by Cato Hunt, Director, Space Doctors
• “8 Things Every Creative Should Know” by Adam J. Kurtz, Designer, Artist, Author of Things Are What You Make of Them
• “Is It Hard to Start Your Own Design Studio?” by Chi-An Benjamin De Leo, Co-founder, Rice Creative
• “Be a Change-Maker and Move the World Through Design” by Joshua James Breidenbach, Co-founder, Rice Creative 
• “Don’t Let This Particular Document Sabotage Your Design or Marketing” by Katie Lane, Attorney and Negotiation Coach
• “Your Most Valuable Collaboration Tool: Creative Briefs” by Emily Cohen, Designer, Consultant, Speaker and Author
• “Preflight for Success” by Joe Marin, Vice-President of Education & Training, Printing Industries of America – a HOW Design Live white paper “Presenting Partner”
• “Retail Marketing – Print Is Alive and Well” by Rekha Ratnam, Senior Director of PRIMIR Market Research, Association for Print Technologies – a HOW Design Live white paper “Presenting Partner”
  

Doesn't that sound great? It actually is! Download it here.

And use "CREATIVE200" promo code for an extra $200 off any registration type when you join me and thousands of other creative professionals at HOW Design Live, April 30-May 4 in Boston. See you there!