My most effective marketing tool is content marketing.
And my most effective content marketing tool, hands down, is speaking. I have been speaking to groups of creatives since 1993, when I spoke at my first HOW Design Conference (the next one is April 30-May 3, 2018 in Boston).
However, speaking is not the main core of my business . (Mentoring is, by the way, so if you’re looking for a mentor, sign up for my free mentoring session.)
I grilled Corey on the business of speaking, including:
- the various markets for speakers
- whether you have to have a book to be a high-level speaker
- whether you have to have a TEDx talk
- the value of free webinars, online summits and speakers bureaus
So if you are interested in speaking, whether as part of your content marketing strategy or for money, you’ll learn a lot from this interview. I know I did.
So listen here (or below) and learn…