[Podcast] #331 Cheryl Smithem on What is PR These Days?

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In the 4th episode of Season 2 of the special Revolve Conference edition of the Marketing Mentor Podcast, I spoke with Cheryl Smithem of Charleston PR, a firm that specializes in crisis communications and b2b professionals.

Cheryl's session at Revolve is The Essential PR Basics: Should I Send a Press Release?

And in our interview, we talked all about:

  • The different types of media: earned, owned and more
  • Press releases – do they still work?
  • Short vs. Long Form content
  • Fake news
  • Are PR firms like theirs good prospects for freelance designers and copywriters? 

    The big event is right around the corner: Oct. 26-27, 2017 in downtown Charleston SC. Details here: http://revolveconference.com and more Revolve speaker podcasts here

    But first, listen here or below and then apply what you can to yourself. 


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