Smart marketers know that email marketing is still the most effective marketing tool.
That's why, in the Simplest Marketing Plan, the one tool I recommend everyone does is an email newsletter -- even if you do no other marketing.
(Mine is called Quick Tips from Marketing Mentor and it is, hands down, my best marketing tool!)
An email newsletter is the most effective and simplest way to stay top of mind with your network -- because timing is everything and "out of sight" is indeed "out of mind."
But one question I get a lot is,
‘Yes, but how do I build my email newsletter list?”
Though I tend to value quality over quantity, I understand that, when it comes to email lists, some people want a big one.
That's why I decided to bring Tim Huelskamp, CEO of 1440 Media, to the podcast. His company publishes a daily email newsletter that digests the news. It calls itself "impartial and comprehensive" and I have to say I agree!
I get The 1440 Daily Digest. I read it (almost) every day and I highly recommend it.
And be sure to listen to our conversation about how they grew their list from very small to quite large (800,000+ at the time of this posting) by using a simple technique, especially at the beginning, which I just practiced myself!
Did you notice it?
Listen here or below and see if it will work for you and your email newsletter too.
If you like what you hear, we’d love it if you write a review, subscribe on Apple Podcasts.