Need help crafting calls-to-action?

I just updated and re-launched an oldie-but-goodie from my website.

It’s a comprehensive post on how to do calls-to-action on your website!

I recommend having two, not just one, because you’ve likely got two different types of visitors—the planners and the builders. Here’s an excerpt:

When it comes to your website, are you asking for something? Making the next step easy? Are viewers taking action? What if you can take things a step further—and use your calls to action to seal the deal with ideal prospects?

Alas, you can. And in this comprehensive post, I’m going to share how calls to action can:

  • Turn your website into a funnel for ideal clients and projects.
  • Secure your perfectness for the project.
  • Weed out the not-so-great prospects.
  • Gather info & save you time.

First, let’s look at who is on your website. (It all starts with your audience and what they need!) Who are they? Where are they at in the buying process?

Your website visitors generally fall into two separate roles:

  1. The planners. These planners envision a beautiful project, and they hope to take action in the future, so they are evaluating and info gathering. They are trying to find the right partners and learn more about the process.
  2. The builders. These people have a scope of work in mind and have probably broken ground. They are in the do it stage. They are decision makers, and they’ve thought about budget.

Read the rest here: Website Calls-to-Action Done Right

Hi, I’m Jill, a web designer/developer who partners with talented designers, copywriters, and agencies on their websites, and their client’s sites. I’m passionate about crafting beautiful and innovative WordPress websites focused on clear positioning and positive user experiences. See my work & get my free report, Get Your Website Done: 12 Actionable Steps for Designers.