You see, although my first clients in 1988 were creative (actors, painters, dancers and singers), it didn't occur to me to make that my niche.I had no idea having a niche was so important.
I was simply surrounded by creatives and they needed help with the business side of their creativity.
So I offered to help.
But I was also helping dentists, exterminators and actuaries. (I didn't even understand what an actuary did!)
It really did take me 15 years to focus. But I could have saved a good 10 years if I had asked myself these 3 questions to make sure "creatives" was a good niche:
Truthfully, If I had thought about specializing early on, it wouldn't have taken me 30 years to get here. Please learn from my experience.
I know it's hard to choose where to focus. But you can rule out the duds by asking these 3 key questions about any niche you're considering:
- Do you already have connections you can mine?
- Do you have relevant samples you can show?
- Is there enough of a market and can you access the people without spending too much money?
If you're in the first year of your business, I've pulled the most popular tools into a NEW Start Your Business Toolkit -- plus one hour of coaching with me.
Buy it today and save more than 50%:
One more thing: I'm feeling especially grateful this week, so I have something else for you: The 10 Point Marketing Checklist, adapted from the Marketing Blueprint. No strings attached -- you can download it here anytime:
And if I can help you in any way, reach out to me....