When it comes to marketing our own services, we all need accountability.

And Lord knows I offer all different kinds, from the monthly Office Hours group coaching session that comes with the Simplest Marketing Plan, to small coaching groups and private 1:1 mentoring (i.e. my brain on your business), to the newest Action Intensives I've started recently to teach each of the tools in the Simplest Marketing Plan.

But sometimes, none of that is enough.

I've seen creative professionals ignore everything.

However, there is one kind of accountability that you shouldn't be able to ignore, if you really do want to build yourself a thriving business.

That type of accountability is the real thing -- when a real prospect or client is actually waiting -- maybe even clamoring -- for what you have.

• When a client is waiting for a proposal, you're very likely to do it (I hope). If not, there is usually something else going on that needs your attention.
• When the people in your network, your "friends" or followers on your favorite social media channel, are waiting for your next post or article, you might do it.
• Or what about the prospects, clients and collaborators on your newsletter list? Although they're probably not waiting with bated breath for your next issue, it helps to think they are. That's how and why you'll get it done -- for them, not for you. 

If reality isn't the most effective accountability, I don't know what is!

I can tell you that I write for you -- yes, you!

I imagine you reading this blog post, or my Quick Tips from Marketing Mentor (sign up if you haven't already) or listening to my podcast.

I imagine that marinating in my content inspires you to get past your own obstacles to take some kind of action that moves your business one small step forward, again, and again, and again. 

And I wouldn't dare allow myself to imagine for a minute that you don't want it or that you couldn't care less. That wouldn't help me or you, so I refuse to let my mind go there! You could try that too. 

P.S. I wrote this post for the coaching group in which this idea came up and I said, "Okay, that's content. I'll write it up." I'm sure they forgot about it -- but I didn't. So here it is.

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