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Marketing Plan
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Forget the Recession and Get Your Business Back on Track with
The Start Anytime Marketing Plan + Calendar

Don’t have a plan to find great clients in today’s market?
No problem—we have one for you and it’s ready to use.

Your revised and updated Start Anytime marketing plan includes:

*  Monthly tracking and metrics
*  Ready-to-use, customizable phone scripts
*  Online support and networking
*  Advanced marketing strategies for veterans
*  Profit-driving social networking strategies

After a period of gloomy news about recessions, unemployment, and the weak economy, many creative professionals have become discouraged about their business. We think that’s a big mistake.

You see, one of the things that comes up again and again—in our mentoring sessions with creative business owners, in conversations with agencies and studios, and at the 2009 Creative Freelancer Conference—is that there’s plenty of work out there.

Just because many companies aren’t hiring full-time workers doesn’t mean there’s no work. They still need plenty of creative work to stay in business. And that’s creating thousands of opportunities for profitable long-term relationships that will persist long after the recovery comes.

The fact is many small businesses, freelancers, and entrepreneurs are thriving in today’s market. Their success has nothing to do with luck. They’re simply moving now to get the work that’s available—and there’s a lot more of it than most people realize.

Your business can be one of them simply by keeping your pipeline full of qualified prospects year-round. To do that, you need to get your message in front of those prospects on a regular basis.

But if you don’t have a marketing plan, you know what happens. You get busy. You get overwhelmed. You can’t remember who you emailed last week or who asked you to be sure and call next week. You don’t know which social networking sites to use, (or whether to use them at all). Before you know it, you’re smack in the middle of the Feast or Famine Syndrome…and the Famines are a lot more common these days.

That turns into a downward spiral. You have no leads in the pipeline. The phone isn’t ringing. Your email inbox is full but it’s mostly spam. You remember someone you talked to said, “Yes, we’d love to work with you. Call back next month,” but you can’t remember who it was. UGH!


Watch your business grow week by week…

But what if you had a simple marketing plan that uses the most effective marketing tools – you know, the ones that don’t cost too much money and aren’t too difficult to implement?

What if that plan were integrated directly into your daily calendar, right there with your To Do List and your personal appointments?

And what if you were part of a community of business owners like yourself who were all committed to the same plan, encouraging your success and holding you accountable for your goals and dreams?

Would you put that plan into action? Would you follow the simple steps if it meant no more Feast or Famine Syndrome?

If so, then you need The Start Anytime Marketing Plan + Calendar, an easy-to use, ready-made marketing plan that takes the guesswork and drudgery out of growing and promoting your business. 

This proven, time-saving tool was one of our most popular items throughout 2009, and we’ve made it even better for the coming year. It gives you everything you need to grow your marketing efforts every week, and eventually generate all the business you want.

When you order The Start Anytime Marketing Plan + Calendar, you’ll get a weekly calendar with all of your marketing tasks filled in for you already. You can choose to receive it in the form of a 206-page downloadable pdf that you can print out and post somewhere visible: on your bulletin board or on your desk, or slip them inside another calendar. Or you can choose the pre-printed and bound version that you keep right on your desk. You can even use it as your "main" calendar for the year—whatever fits best into your life.

The Start Anytime Marketing Plan + Calendar is packed with Marketing Mentor’s proven self-promotion strategies—plus all the nitty-gritty details you’ll need to create powerful growth for your business. Not only will you know exactly what to do every day of every week, you’ll have a valuable tool at your fingertips to keep your plan on track.

Here's what past users are saying about 2009's Marketing Plan +  Calendar:

“Great marketing instruction…not just checklists." —Lori S.

“This is so much better than any “Franklin Covey” day runner! You've really created a great tool for the solo office! I drag mine to every Self Employed Creative Professionals meeting now and show everyone how cool it is.”—Barbara

“I liked how it organizes the tasks I need to do, and how to think about the year in terms of what needs to be done when.  It really upgraded my thinking about all of that.  I had not been planning long term with action steps throughout the year.”—Nancy B.

“It makes things methodical, which I like. And it keeps me from forgetting anything big." —Patrice R.

“It gave me a sense of structure and real goals instead of vague ones.” —Amy C

Here is an example of the 2009 calendar in action:

used cal2

Here's what you get:

*  An appointment calendar
*  Monthly goals and a monthly marketing focus
*  Detailed daily and weekly tasks
*  Convenient areas to keep track of hot leads and prospects each week
*  Boxes to check off and scheduled rewards once you've done your marketing—for that feeling of satisfaction!
*  Ready-to-use scripts for introductory calls—just drop in your specifics and pick up the phone!
*  Proven social networking strategies to help you make the most of interactive websites without wasting hours of precious time 
*  Monthly reading recommendations to hone your self-promotion skills
*  Public relations, speaking, blogging, and article marketing techniques (in the Advanced version)
*  NEW: Monthly recap areas to track your progress on goals and accomplishments, identify your upcoming challenges, and set your goals and intentions for the coming month
*  NEW: Become a member of the LinkedIn Marketing Plan + Calendar Group, where you will find a supportive group of fellow creatives to brainstorm and commiserate with
*  NEW: Self-promotion opportunities to be a Guest Blogger on the Marketing Mix Blog
*  NEW: Handy spaces for ideas, inspirations, and doodles
*  NEW: Monthly inspiration to boost your productivity, including recommended articles, blog posts, plus proven tips and advice based on the practices of hundreds of successful business owners
*  NEW:“Choose Your Own Adventure”—Already have one of The Start Anytime Marketing Plan + Calendar’s key components in place? Take your business to the next level with profit-driving projects such as seasonal marketing pieces, advanced social networking plans, and more!

Having Marketing Mentor’s Start Anytime Marketing Plan + Calendar is like having your marketing “to do list” already filled out for you for the entire year! You’ll know how much time to spend on your marketing every week, how many prospects to contact, how much time to spend on the phone, when to launch an e-mail campaign…and when to reward yourself for a job well done.

Along the way you’ll discover the most effective ways to zero in on the target markets that know the value of your services and are willing to pay for them, instead of being forced to take whatever projects come along. You’ll also learn how to use the best tools for getting and keeping their attention…so that you’re the obvious choice when they’re ready to buy.

What’s more, once you have your plan up and running, all you’ll have to do is keep it going and the business will start coming to you!

Sample Week

*Click here for a sample week from The Beginner Plan

*Click here for a sample week from The Advanced Plan

Forget about spotty marketing results, working with the wrong type of clients, or long dry spells without enough work to make ends meet. We’ll show you how to build a robust marketing system that will attract all the business you’ll need, one day at a time.

You’ll be amazed by what can happen in just 12 months when you put this plan to work. Your business will grow, you’ll get new clients, you’ll make money, and you’ll learn valuable strategies that will benefit your success and profit for years to come.

Best of all, you risk nothing by giving it a try!

You can try these proven, hands-on techniques—risk-free—for up to a year. For more information, or to order The Start Anytime Marketing Plan + Calendar (risk-free for 365 days), just click below now:

No Guesswork…No Hassles…No Wasted Effort! Just Follow the Plan!

With this fully-developed roadmap as your guide, you’ll be able to supercharge your self-promotion efforts:

* Beat the “Feast or Famine Syndrome” once and for all
* Organize your marketing efforts to deliver maximum results quickly and efficiently…leaving you free to do the profitable work you love
* Make cold calls with confidence using proven success strategies
* Connect with an online community of supportive solopreneurs
* Set and achieve 3-5 goals in the next 12 months
* Find a target market that’s ready for you and your services
* Choose the best tools for reaching prospects who need what you provide
* Create a marketing “engine” that works like clockwork
* Create a “marketing smart” website and drive prospects to it

Make a strong impression with prospects who don’t need you today, so that you’re the one they call tomorrow

With The Start Anytime Marketing Plan + Calendar as your guide,
you’ll soon be attracting all the clients and projects you want!

Imagine having great prospects calling you within 6 months!

If you follow the weekly instructions in The Start Anytime Marketing Plan + Calendar, you’ll have a complete marketing system up and running within 6 months. Soon you’ll start hearing from prospects who already know about your business and are ready to do a deal.

Follow this comprehensive plan, and you’ll soon find it easy to:

*  Break into one or more markets that will send you profitable work you’ll enjoy
*  Proactively reach out to your best prospects
*  Meet multiple prospects at once
*  Expand your client base with just a few minutes of work each day
*  Know when to call, when to e-mail, and when to send something by mail
*  Effectively follow up with prospects as many times as it takes to get their business
*  Stay in touch with everyone in your contact network without re-inventing the wheel every time
*  And much, much more!

The tips and techniques in The Start Anytime Marketing Plan + Calendar are guaranteed to expand your contact network, make your business stand out, and generate profitable new projects. 

Click here to download your copy of The Start Anytime Marketing Plan + Calendar for just $49 right now!

Click here to order the Print Journal (includes immediate access to the downloadable version) for just $69 plus shipping

Brought to you by...

Ilise Benun: mentor to creatives and consultants since 1988
Ilise Benun is nationally known for helping creatives discover painless and effective ways to promote themselves and get the work they want. She is the co-author of The Designer’s Guide to Marketing and Pricing: How to win clients and what to charge them (HOW Books) and author of The Art of Self Promotion (Marketing Mentor Press, 2007), Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive (Career Press, 2006), Self Promotion Online (HOW Design Books), Designing Websites for Every Audience (HOW Design Books), and Public Relations for Dummies (2nd Edition, Wiley, 2006).

Ilise is a national speaker and the co-founder of Marketing Mentor and works closely with creatives and consultants, teaching them how to painlessly promote their businesses. She has been featured in national newspapers and magazines such as The New York Times, Toronto Globe and Mail, Inc. Magazine, Essence, Working Woman and many more.

Peleg Top: Business coach and consultant to the creative industry. 
PELEG TOP is a veteran designer who ran his own successful design firm for more than eighteen years. He loves sharing his knowledge of design excellence and celebrating best-in-class work from his peers. Drawing on his many years as an agency owner, Peleg is currently a professional mentor specializing in helping creative entrepreneurs across the country grow their businesses, become better leaders and live spiritually fulfilling lives. Come say hello at www.pelegtop.com.


Put your marketing plan on auto-pilot 

Even if you have plenty of work today, it’s essential to keep your pipeline full so you aren’t left empty-handed when things slow down. You owe it to yourself and your business. And with The Start Anytime Marketing Plan + Calendar, marketing your business is easier than ever before.

With Marketing Mentor’s powerful strategies to guide you, you’ll never be left wondering what comes next. You’ll know exactly what to do when, what tools to use, and how to keep the entire system organized. And you’ll have the satisfaction of knowing that you’re doing the right thing for yourself and your business every time you check the box that says “I did my marketing today.”

What’s more, you risk nothing by giving this powerful plan a try. The profitable secrets contained in The Start Anytime Marketing Plan + Calendar are guaranteed to grow your business, or we’ll send you a full refund at the end of the year.

You’ll be amazed by what happens in just 12 months…or we’ll refund your full purchase price!

We’re so confident that The Start Anytime Marketing Plan + Calendar will make for a successful year for you and your business that we’ll guarantee the results for up to 12 months.

Put the strategies you learn to work for you for 365 days and track your results. If you’re not better known and making bigger profits from your target market in that time, we’ll refund the full cost of your purchase with no questions asked. If you order the printed version, you can even keep it as our thanks for giving us a try.


Get started instantly with two convenient formats:

The Start Anytime Marketing Plan + Calendar is available as a download or printed journal in two versions: one for Beginners and another for Advanced. Either way, the whole package will pay for itself many times over with the first new job or client you get using these powerful strategies. 

You are a Beginner if:

* You've been in business a while but have never really done any self promotion or marketing before.
* You have just started your own part time or full-time business (or think you might be doing so soon)
* You have been in business a while but need to introduce your services to a brand new market
* You don't yet have a web site

You are Advanced if:

* You have an established business
* You do some marketing but get most of your clients through word of mouth
* You get plenty of work but not the work you want
* You can’t seem to avoid The Feast or Famine Syndrome

The Beginner Plan
The Advanced Plan

start up plan, grow your business marketing plan/calendar


Downloadble PDF Version
Add to cart
Price: $49.00

-OR-

Printed Journal + PDF Download
Add to cart
Price: $69.00
(Includes shipping + handling within USA. International shipping up to $10.)


 

advanced plan, grow your business marketing plan/calendar

Downloadble PDF Version
Add to cart
Price: $49.00

-OR-

Printed Journal + PDF Download
Add to cart
Price: $69.00
(Includes shipping + handling within USA. International shipping up to $10.)


 

Need a Group Mentoring Experience for Extra Support?

If you'd like some extra help staying accountable and on track with your marketing, join the Marketing Plan Group, a virtual group mentoring experience that will teach you the 5 most effective and least expensive marketing tools (the ones outlined here in the Marketing Plan + Calendar), while giving you help and support from an expert and your creative colleagues as you build your business. 

The groups meet via 60-minute conference call every two weeks, with buddy calls on alternate weeks. There is a group starting every month.

For details and dates, check:
http://www.marketing-mentor.com/html/marketingplangroups.html


          

 
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For customer service inquiries, email toolbox@marketing-mentor.com
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