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MARKETING

Proposal Bundle for Designers

Proposal Bundle
for Designers

Price: $99.00
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Proposal Bundle

Proposal Bundle
for Copywriters

Price: $99.00
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Proposal Bundle: 25 Resources for Project-Winning Proposals
by Ilise Benun

Versions available for both DESIGNERS & COPYWRITERS!

Get 11 Actual Proposals to Use as Models & More!

Whether you're a designers or a copywriter, you can make sure your proposal -- and your proposal process -- is as good as it can be by following the examples of other successful creative professionals -- literally!

In the new Proposal Bundles, you'll find 11 actual proposals (from creatives like you) that you can use as models to create your own template, improve your existing template and/or to customize a specific proposal you're working on.

Plus, each bundle also includes:

  • 9 Keys to help you create job-winning proposals yourself
  • Bonuses on RFPs (Requests for Proposal)
  • Webcast with Ilise Benun: Proposals that Get You the Job

DESIGNERS: Find out what's included in your Proposal Bundle.

COPYWRITERS: Find out what's included in your Proposal Bundle.



Designer's Guide to Marketing and Pricing
Sale Price:
$13.99
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The Designer's Guide to Marketing & Pricing
by Ilise Benun & Peleg Top

Whether you're a freelancer, a seasoned owner of a design firm, or an aspiring entrepreneur, if you want to succeed in your creative business, The Designer's Guide to Marketing and Pricing will show you the way.

You'll learn the ins and outs of creating and running a creative services business -- the things they never taught you in school. Plus, the book is chock full of useful worksheets and checklists so you can take what you learn and apply it immediately and directly to your business.

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Marketing Plan calendar
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Sale Price:
$59.95





The 2012 Marketing Plan Bundle
Revamped for 2012!

Revamped for 2012, this calendar bundle includes everything you need to implement your marketing machine: the digital eCalendar (that syncs with your calendar software), + the Start Anytime Marketing Plan (sprial-bound printed version + interactive PDF).

The completely revamped eCalendar is created to match your needs as a busy creative pro—and the needs of today’s marketplace—focusing on online tasks that create the biggest impact.

The refreshed Start Anytime printed calendar and interactive PDF include all new articles, tips, and a yearly recap in addition to monthly recaps.

The Marketing Plan Bundle comes in Beginner or Advanced versions.

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marketing plan calendar
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Sale Price:
$19.95

The 2012 Marketing Plan eCalendar
Revamped for 2012!

Go “paperless” with the Marketing Mentor eCalendar!

We know you’re busy. As a solopreneur or creative firm owner, you’ve probably got more on your plate than you can handle. But to keep your pipeline full—you need to market your business. So this year, we decided to streamline the eCalendar! For 2012, the Beginner and Advanced eCalendars are packing a bigger punch—with fewer tasks.

They’re simpler, easier to navigate, and include a bigger focus on social media and online marketing. For the Advanced marketers, the eCalendar includes extra tasks to support thought leadership efforts.

The Marketing Plan eCalendar comes in Beginner or Advanced versions.

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Website in a Week
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Price: $99.00

Create Your Website in a Week: Do-It-Yourself Course

If you're ready to create your website -- this week -- then this course is for you. (Of course, you can use this course at your own pace if you prefer.)


This Course Program will guide you through scheduled assignments that are to be completed throughout the week. On Monday- Thursday you will be reading, between Thursday and Friday, you will do some prep work, and on Friday afternoon, you will begin your assignments.

By following this program as a guide, you will create the content for a marketing-smart web site that your prospects and clients will find useful and usable. The course focuses on developing the content (keeping your target market in mind) and determining how it should be presented, how the copy on the site is written (i.e. for the web) and how the site should be laid out for maximum ease of use.


(This is the same course program that is used for the Website in a Week Group, but when you purchase the course program only, you miss out on the group conference calls. But you can get personalized feedback for an extra fee.)


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Buzz Marketing

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Price: $9.95
  Buzz Marketing: 10 Easy Ways to Get Word of Mouth

What if you could turn your current customers -- or even impartial observers -- into powerful marketing tools?

And what if it cost virtually nothing, took very little of your valuable time and effort, and created hoards of new prospects -- prospects dying to buy from YOU ... Sound too good to be true?

Well, this easy and essentially free marketing method took one company from $0 to $30 million in less than 19 months. Intrigued?

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31 tips & tricks

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Price: $9.99



31 Tips & Tricks: Starting Out for New Entrepreneurs 


This downloadble PDF contains 31 short, helpful tips and tricks for new entrepreneurs or solopreneurs to get you started on the right foot with your marketing and self promotion efforts. You'll get answers to many basic questions, including:
  • What should you do if you lack the self-confidence to promote yourself?
  • How can you build new relationships through networking?
  • How can you best keep in touch with your prospects?
  • How can you keep your prospect pipeline full?
  • How should you build your portfolio (with or without clients)?
  • How to generate buzz & promote word of mouth?
  • What is the goal of a cold call?


 
best of the blog, the basics

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Price: $9.99




Best of the Blog - Part 1: The Basics 

Get started on the right foot with your marketing efforts with Part 1 of the Best of the Blog series. This downloadable PDF includes our best blog posts from the Marketing Mix Blog and covers many topics, including:
  • Word-of-mouth ain't all that!
  • Do what you love --
  • Your work life could be so much easier
  • Does confidence matter?
  • Getting to the real decision maker
  • When is it too late to follow up?
  • Ten-word blurb vs tagline
  • Do your clients fall off their chairs?
  • What to do when you get into overwhelm
  • And more!


Marketing in a Recession

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Price: $10.00
  A Perspective on Marketing in a Recession (MS Word)

A two-page letter explaining to clients why maintaining a near-normal level of marketing communications activity during a time of economic downturn is less costly in the long-run. Presented in editable MS Word .doc format.Written by Creative Business.
 

 
Cold Calling: Overcoming your reluctance

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Price: $20.00
  Cold Calling: Overcoming Your Reluctance

Cold calling--personally soliciting new business--is one of the most difficult aspects of marketing. Yet, it is often crucial to success. This six-page article is specifically written for cold calling prospective clients for creative services. It covers everything needed to make it easier and more successful: preparation, targeting (contact lists), tools (CRM software), actual prospecting scripts, scripts to counter negative responses, and text for follow-up letters.Written by Creative Business.
 

 
Sales & Marketing

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Price: $15.00
  Sales & Marketing: When, Who & How Much

A seven-page article that provides a comprehensive overview of the role of marketing in creative services organizations. Includes spending as a percentage of expenses, spending allocation, and the relative effectiveness of various marketing media. Also includes norms for hiring and compensating new business development (sales) personnel.
Written by Creative Business.
 

 
Prospecting and mining for clients

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Price: $15.00
  Prospecting and Mining For Clients

A four-page article that explains the most cost-efficient ways to prospect for new clients and refresh contacts with recent ones. Covers lists and sources, response ratios, CRM software, and recommendations for promotional expenses.
Written by Creative Business.
 

 
Seven Marketing Sins

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Price: $14.95
  Seven Marketing Sins

  • The two ways creative professionals can allocate their marketing time and money -- one works and one doesn't. Which one are you doing? (pg. 4)
  • Are you expectations realistic? Compare yourself to 3 creative professionals to find out. (pg. 5)
  • You want to hire someone else to sell your services but you don't know how to compensate this person fairly. You'll find recommendations for fees and commissions on page 6.
  • Should you use PowerPoint in a new business pitch?  Find the answer on page 7.
  • 3 rules to follow when presenting your portfolio or samples. (page 8) 
  • New business presentations should have 3 parts. Do you know what they are? Find out on page 8.
  • And much more ...
 

 
Organizing Kit & Organized computer

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Price: $20.00
  Organizing Kit & Organized Computer

This bundle includes two of Lee Silber's products that will help you get organized: The Organizing Kit, which contains 14 pages of everything you need to be organized, and the Organized Computer package, a 20-page mini book that offers clutter control for every type of computer use. Written by Lee Silber.
 

 
Speak like a pro

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Price: $10.00
  Speak Like a Pro

With 1200 speeches under his belt, Lee Silber shares the secrets of giving a great speech -- including the keys to being comfortable on stage, behind a mic, and in front of a live audience.  This 20-page mini book contains everything you need to know to become and engaging and effective speaker. Written by Lee Silber.
 
 

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