|
View Cart |
MARKETING
|
Price: $49.00 |
|
The Start Anytime Creative Professional's Marketing Plan + Calendar
Updated! Start anytime & fill in your own dates!
With this brand new fully-developed roadmap as your guide,
you'll be able to supercharge your self-promotion efforts.
• Beat the “Feast or Famine Syndrome” once and for all
• Organize your marketing efforts to deliver maximum results
quickly and efficiently…leaving you free to do the profitable work you love
• Create a marketing “engine” that works like clockwork
• Say goodbye to being overwhelmed by all the different
marketing tools you “could” be using. This plan tells you exactly which tools
are most effective (and least expensive) for reaching your target market
• Advanced marketing tools – social networking, blogging,
speaking and article marketing
read more
|
|
|
|
| Price:
$99.00 |
|
|
Create Your Website in a Week: Do-It-Yourself Course
If you're ready to create your website -- this week -- then this course
is for you. (Of course, you can use this course at your own pace if you
prefer.)
This Course Program will guide
you through scheduled assignments that are to be completed throughout
the week. On Monday- Thursday you will be reading, between Thursday and
Friday, you will do some prep work, and on Friday afternoon, you will
begin your assignments.
By following this program as a guide, you will create the content for a
marketing-smart web site that your prospects and clients will find
useful and usable. The course focuses on developing the content
(keeping your target market in mind) and determining how it should be
presented, how the copy on the site is written (i.e. for the web) and
how the site should be laid out for maximum ease of use.
(This is the same course program that is used for the Website in a Week Group,
but when you purchase the course program only, you miss out on the
group conference calls. But you can get personalized feedback for an
extra fee.)
read more
|
|
|
 |
|
|
| Price:
$49.00 |
|
|
The 2010 Creative Professional's Marketing Plan + Calendar
New
for 2010!
Forget the recession and get your business back on track. This proven,
time-saving tool was one of our most popular items throughout 2009, and
we’ve made it even better for the coming year. It gives you
everything you need to stay on track with your marketing efforts every
week, and generate all the business you want.
* New for 2010: Monthly recap areas to
track your progress on goals and accomplishments, identify your
upcoming challenges, and set your goals and intentions for the coming
month
* New for 2010: Become a
member of the LinkedIn Marketing Plan + Calendar Group, where
you will find a supportive group of fellow creatives to brainstorm and
commiserate with
*
New for 2010: Handy
spaces for ideas,
inspirations, and doodles
* New for 2010: Monthly inspiration to boost your
productivity,
including recommended articles, blog posts, plus proven tips and advice
based on the practices of hundreds of successful business owners
* New for 2010: “Choose Your Own
Adventure”—Already have one of The 2010 Marketing Plan +
Calendar’s key components in place? Take your business to the
next level with profit-driving projects such as seasonal marketing
pieces, advanced social networking plans, and more!
* New for 2010: Self-promotion opportunities to be a
Guest Blogger on the
Marketing Mix Blog
read
more |
|
|
 |
|
|
| Price:
$9.95 |
|
|
Buzz Marketing: 10
Easy Ways to Get Word of Mouth
What if you could turn your current
customers–or even impartial observers–into powerful
marketing tools?
And what if it cost virtually nothing, took very little of your
valuable time and effort, and created hoards of new prospects –
prospects dying to buy from YOU ... Sound too good to be true?
Well, this easy and essentially free marketing method took one company
from $0 to $30 million in less than 19 months. Intrigued?
read more |
|
|
|
|
|
|
31 Tips & Tricks: Starting Out for New Entrepreneurs
This downloadble PDF contains 31
short, helpful tips and tricks for new entrepreneurs or solopreneurs to
get you started on the right foot with your marketing and self
promotion efforts. You'll get answers to many basic questions,
including:
- What should you do if you lack the self-confidence to promote yourself?
- How can you build new relationships through networking?
- How can you best keep in touch with your prospects?
- How can you keep your prospect pipeline full?
- How should you build your portfolio (with or without clients)?
- How to generate buzz & promote word of mouth?
- What is the goal of a cold call?
|
|
|
|
 |
|
|
Reg. Price: $9.99
Special Price:
$4.99 |
|
|
Best of the Blog - Part 1: The Basics
Get started on the right
foot with your marketing efforts with Part 1 of the Best of the
Blog series. This downloadable PDF includes our best blog posts from
the Marketing Mix Blog and covers many topics, including:
- Word-of-mouth ain’t all that!
- Do what you love…
- Your work life could be so much easier
- Does confidence matter?
- Getting to the real decision maker
- When is it too late to follow up?
- Ten-word blurb vs tagline
- Do your clients fall off their chairs?
- What to do when you get into overwhelm
- And more!
|
|
|
 |
|
|
| Price:
$10.00 |
|
|
A
Perspective on Marketing in a Recession (MS Word)
A two-page letter explaining to
clients why maintaining a near-normal level of marketing communications
activity during a time of economic downturn is less costly in the
long-run. Presented in editable MS Word .doc format.Written by Creative Business. |
|
|
|
 |
|
|
| Price:
$20.00 |
|
|
Cold
Calling: Overcoming Your Reluctance
Cold calling--personally soliciting
new business--is one of the most difficult aspects of marketing. Yet,
it is often crucial to success. This six-page article is specifically
written for cold calling prospective clients for creative services. It
covers everything needed to make it easier and more successful:
preparation, targeting (contact lists), tools (CRM software), actual
prospecting scripts, scripts to counter negative responses, and text
for follow-up letters.Written by Creative
Business. |
|
|
|
 |
|
|
| Price:
$15.00 |
|
|
Sales
& Marketing: When, Who & How Much
A seven-page article that provides a comprehensive overview of the role
of marketing in creative services organizations. Includes spending as a
percentage of expenses, spending allocation, and the relative
effectiveness of various marketing media. Also includes norms for
hiring and compensating new business development (sales) personnel.Written by Creative Business. |
|
|
|
 |
|
|
| Price:
$15.00 |
|
|
Prospecting
and Mining For Clients
A four-page article that explains the most cost-efficient ways to
prospect for new clients and refresh contacts with recent ones. Covers
lists and sources, response ratios, CRM software, and recommendations
for promotional expenses.Written by Creative
Business. |
|
|
|
 |
|
|
| Price:
$14.95 |
|
|
Seven
Marketing Sins
• The two ways creative professionals can allocate their marketing
time and money -- one works and one doesn't. Which one are you doing?
(pg. 4)
• Are you expectations realistic? Compare yourself to 3 creative
professionals to find out. (pg. 5)
• You want to hire someone else to sell your services but you
don't know how to compensate this person fairly. You'll find
recommendations for fees and commissions on page 6.
• Should you use PowerPoint in a new business pitch? Find
the answer on page 7.
• 3 rules to follow when presenting your portfolio or samples.
(page 8)
• New business presentations should have 3 parts. Do you know what
they are? Find out on page 8.
• And much more ... |
|
|
|
 |
|
|
| Price:
$20.00 |
|
|
Organizing Kit & Organized
Computer
This bundle includes two
of Lee Silber's products that will help you get organized: The
Organizing Kit, which contains 14 pages of everything
you need to be organized, and the Organized Computer package, a 20-page
mini book that offers clutter control for every type of computer use.
Written by Lee Silber. |
|
|
|
 |
|
|
| Price:
$10.00 |
|
|
Speak Like a Pro
With 1200 speeches under his belt, Lee
Silber shares the secrets of giving a great speech—including the
keys to being comfortable on stage, behind a mic, and in front of a
live audience. This 20-page mini book contains everything you
need to know to become and engaging and effective speaker. Written by
Lee Silber. |
|
| |
|
