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MARKETING
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Proposal Bundle: 25 Resources for Project-Winning Proposals
by Ilise Benun
Versions available for both DESIGNERS & COPYWRITERS!
Get 11 Actual Proposals to Use as Models & More!
Whether you're a designers or a copywriter, you can
make sure your proposal -- and your proposal process -- is as good as
it can be by following the examples of other successful creative
professionals -- literally!
In the new Proposal Bundles, you'll find 11 actual
proposals (from creatives like you) that you can use as models to
create your own template, improve your existing template and/or to
customize a specific proposal you're working on.
Plus, each bundle also includes:
- 9 Keys to help you create job-winning proposals yourself
- Bonuses on RFPs (Requests for Proposal)
- Webcast with Ilise Benun: Proposals that Get You the Job
DESIGNERS: Find out what's included in your Proposal Bundle.
COPYWRITERS: Find out what's included in your Proposal Bundle.
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Sale Price:
$13.99 |
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The Designer's Guide to Marketing & Pricing
by Ilise Benun & Peleg Top
Whether you're a freelancer, a seasoned owner of a design firm, or an
aspiring entrepreneur, if you want to succeed in your creative
business, The Designer's Guide to Marketing and Pricing will show you
the way.
You'll learn the ins and outs of creating and running a creative
services business -- the things they never taught you in school. Plus,
the book is chock full of useful worksheets and checklists so you can
take what you learn and apply it immediately and directly to your
business.
Read more...
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Sale Price:
$59.95
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The 2012 Marketing Plan Bundle
Revamped for 2012!
Revamped for 2012, this calendar bundle includes everything you need to implement your marketing machine: the digital eCalendar (that syncs with your calendar software), + the Start Anytime Marketing Plan (sprial-bound printed version + interactive PDF).
The completely revamped eCalendar
is created to match your needs as a busy creative pro—and the needs of
today’s marketplace—focusing on online tasks that create the biggest
impact.
The refreshed Start Anytime printed calendar and interactive PDF include all new articles, tips, and a yearly recap in addition to monthly recaps.
The Marketing Plan Bundle comes in Beginner or Advanced versions.
Read more...
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Sale Price:
$19.95
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The 2012 Marketing Plan eCalendar
Revamped for 2012!
Go “paperless” with the Marketing Mentor eCalendar!
We know you’re busy. As a solopreneur or creative firm owner, you’ve
probably got more on your plate than you can handle. But to keep your
pipeline full—you need to market your business. So this year, we
decided to streamline the eCalendar! For 2012, the Beginner and
Advanced eCalendars are packing a bigger punch—with fewer tasks.
They’re
simpler, easier to navigate, and include a bigger focus on social media
and online marketing. For the Advanced marketers, the eCalendar
includes extra tasks to support thought leadership efforts.
The Marketing Plan eCalendar comes in Beginner or Advanced versions.
Read more...
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| Price:
$99.00 |
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Create Your Website in a Week: Do-It-Yourself Course
If you're ready to create your website -- this week -- then this course
is for you. (Of course, you can use this course at your own pace if you
prefer.)
This Course Program will guide
you through scheduled assignments that are to be completed throughout
the week. On Monday- Thursday you will be reading, between Thursday and
Friday, you will do some prep work, and on Friday afternoon, you will
begin your assignments.
By following this program as a guide, you will create the content for a
marketing-smart web site that your prospects and clients will find
useful and usable. The course focuses on developing the content
(keeping your target market in mind) and determining how it should be
presented, how the copy on the site is written (i.e. for the web) and
how the site should be laid out for maximum ease of use.
(This is the same course program that is used for the Website in a Week Group,
but when you purchase the course program only, you miss out on the
group conference calls. But you can get personalized feedback for an
extra fee.)
read more
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| Price:
$9.95 |
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Buzz Marketing: 10
Easy Ways to Get Word of Mouth
What if you could turn your current
customers -- or even impartial observers -- into powerful
marketing tools?
And what if it cost virtually nothing, took very little of your
valuable time and effort, and created hoards of new prospects --
prospects dying to buy from YOU ... Sound too good to be true?
Well, this easy and essentially free marketing method took one company
from $0 to $30 million in less than 19 months. Intrigued?
read more |
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31 Tips & Tricks: Starting Out for New Entrepreneurs
This downloadble PDF contains 31
short, helpful tips and tricks for new entrepreneurs or solopreneurs to
get you started on the right foot with your marketing and self
promotion efforts. You'll get answers to many basic questions,
including:
- What should you do if you lack the self-confidence to promote yourself?
- How can you build new relationships through networking?
- How can you best keep in touch with your prospects?
- How can you keep your prospect pipeline full?
- How should you build your portfolio (with or without clients)?
- How to generate buzz & promote word of mouth?
- What is the goal of a cold call?
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Price: $9.99
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Best of the Blog - Part 1: The Basics
Get started on the right
foot with your marketing efforts with Part 1 of the Best of the
Blog series. This downloadable PDF includes our best blog posts from
the Marketing Mix Blog and covers many topics, including:
- Word-of-mouth ain't all that!
- Do what you love --
- Your work life could be so much easier
- Does confidence matter?
- Getting to the real decision maker
- When is it too late to follow up?
- Ten-word blurb vs tagline
- Do your clients fall off their chairs?
- What to do when you get into overwhelm
- And more!
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| Price:
$10.00 |
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A
Perspective on Marketing in a Recession (MS Word)
A two-page letter explaining to
clients why maintaining a near-normal level of marketing communications
activity during a time of economic downturn is less costly in the
long-run. Presented in editable MS Word .doc format.Written by Creative Business. |
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| Price:
$20.00 |
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Cold
Calling: Overcoming Your Reluctance
Cold calling--personally soliciting
new business--is one of the most difficult aspects of marketing. Yet,
it is often crucial to success. This six-page article is specifically
written for cold calling prospective clients for creative services. It
covers everything needed to make it easier and more successful:
preparation, targeting (contact lists), tools (CRM software), actual
prospecting scripts, scripts to counter negative responses, and text
for follow-up letters.Written by Creative
Business. |
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| Price:
$15.00 |
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Sales
& Marketing: When, Who & How Much
A seven-page article that provides a comprehensive overview of the role
of marketing in creative services organizations. Includes spending as a
percentage of expenses, spending allocation, and the relative
effectiveness of various marketing media. Also includes norms for
hiring and compensating new business development (sales) personnel.Written by Creative Business. |
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| Price:
$15.00 |
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Prospecting
and Mining For Clients
A four-page article that explains the most cost-efficient ways to
prospect for new clients and refresh contacts with recent ones. Covers
lists and sources, response ratios, CRM software, and recommendations
for promotional expenses.Written by Creative
Business. |
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| Price:
$14.95 |
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Seven
Marketing Sins
- The two ways creative professionals can allocate their marketing
time and money -- one works and one doesn't. Which one are you doing?
(pg. 4)
- Are you expectations realistic? Compare yourself to 3 creative
professionals to find out. (pg. 5)
- You want to hire someone else to sell your services but you
don't know how to compensate this person fairly. You'll find
recommendations for fees and commissions on page 6.
- Should you use PowerPoint in a new business pitch? Find
the answer on page 7.
- 3 rules to follow when presenting your portfolio or samples.
(page 8)
- New business presentations should have 3 parts. Do you know what
they are? Find out on page 8.
- And much more ...
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| Price:
$20.00 |
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Organizing Kit & Organized
Computer
This bundle includes two
of Lee Silber's products that will help you get organized: The
Organizing Kit, which contains 14 pages of everything
you need to be organized, and the Organized Computer package, a 20-page
mini book that offers clutter control for every type of computer use.
Written by Lee Silber. |
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| Price:
$10.00 |
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Speak Like a Pro
With 1200 speeches under his belt, Lee
Silber shares the secrets of giving a great speech -- including the
keys to being comfortable on stage, behind a mic, and in front of a
live audience. This 20-page mini book contains everything you
need to know to become and engaging and effective speaker. Written by
Lee Silber. |
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