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Ilise Benun
(201) 653-0783
ilise@marketing-mentor.com

Resources for Growing Your Creative Business

Quick Tips from Marketing Mentor's Ilise Benun (Subscribe & See back issues.)

Marketing Mentor Blog
Marketing Mix Blog
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The Marketing Mentor Podcast  
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Find your market: trade associations

If you need help finding your market, this page has plenty of trade associations and resources that might help.

Articles

10 Things You Need to Know About Your Prospects (on FreelanceSwitch.com)
How Much Is Your Time Worth? (at FunctionFox.com)
How Not To Network (at Biznik.com)
Will You Ignore the Stranger Next to You? (also at Biznik.com)
Online Marketing Tools for Creative Pros (at CreativePro.com)
A Week-to-Week Marketing Calendar (at HOWDesign.com)
Can't Miss Marketing (or making the most of every message you send)
Can You Read Me? (or constant contact with email newsletters)
How to write tips (from Quick Online Marketing Tips)
More articles (from www.artofselfpromotion.com)
Small Business Owner's Guide to Blogs and E-Letters (at Early to Rise)
A Simple Formula for Follow Up (at Freelance Switch)
How to Talk About Money with Clients (at AdBase.com)
Marketing is Like Meal Planning (at AdBase.com)
Word of Mouth Ain't All That (at AdBase.com)
What's Working Right Now? (at AdBase.com)
The Lazy Creative's Guide to Marketing (at AdBase.com)
Freelance: Working Collarboratively (HOW Magazine)
Freelance: By The Numbers (HOW Magazine)
6 Steps Toward a Successful Freelance Career (HOW Magazine)
Talking Price Without Alienating Customers (QRCA Views)
New Rules for Freelancers (HOW Magazine)
Are you excited? (HOW Magazine)
Managing your clients (HOW Magazine)
Finding your focus (HOW Magazine)
Making the move (HOW Magazine)
Who's in Control of your Business? (Applied Arts)

Webcasts

View a few sample webcasts here:

Check out our other webcasts here:

Finding and Reaching the Right Prospects
Controlling the Money Conversation with Clients
Determining Your Client's Budget Before You Start
Presenting Killer Proposals
Do You Have What It Takes To Be A Successful Freelancer?
Proposals 101
What's Working Right Now: Real-World First Hand Success Strategies
What Should I Charge?
You're a Freelancer, Now What?
Get Rich in a Niche: Finding and Reaching the Right Prospects
How to Create Your Own Marketing Machine
How to Talk to Clients about Money (Especially in a Tricky Economy)
The Pricing Game: A Real-World Look at How to Price Design Projects
Confidently Closing the Sale
Marketing Smart Websites: How to Make Your Site Work Harder for You

Websites we love

www.creativelatitude.com
www.marketingsherpa.com
www.clickz.com
www.wordbiz.com
www.marketingprofs.com
www.smallbusinessadvocate.com
www.creativebusiness.com
www.freelancersunion.org

Small Business Resources

• Small Business How-To Guide from Wall Street Journal 
• AIGA Center for Practice Management provides resources to help designers with the daily management of their studios
• News for Entrepreneurs and Small Business Owners from Forbes
• Inside info to help your creative business at the Adbase Insight section.

Interviews and Podcasts

The Designer's Guide to Marketing and Pricing Podcast (excellent for non-designers too)   Subscribe via RSS
The Marketing Mentor Podcast   Subscribe via RSS
Interview with Jim Blasingame on the Small Business Advocate Show
Interview on Build Your Business Radio
Interview with Bob Bly, copywriter
Interview with Jody Gabourie (Do Your Pricing Problems Have Marketing Solutions?)
Interview with Advertising Agency Jobs (The Art of Self Promotion)

More interviews with Jim Blasingame from the Small Business Advocate