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The Grow Your Business
Marketing Plan Group
Do you want to:
* Take your business to the next level?
* Learn how to develop a simple marketing strategy and use the easiest, least
expensive marketing tools for creative professionals?
* Get help and support and accountability as you build your business?
* Share experiences with other creatives about your business, your marketing
and your pricing. how they work.
* Be guided by an expert who has spent the past 20 years guiding creative
professionals and knows what works and what doesn’t?
Then this group is for you!
Here’s what you will learn:
* How to choose a target market
* How to optimize your online presence (including your profiles on social
networking sites)
* How to make research calls
* What to send your prospects when they express interest in your work
* How to stay in touch until they have a need for your services
* How to create a Marketing-Smart Web site
* How to position yourself as an expert in your target market
* How to talk to clients about money (so they don’t fall off their chair)
Led by Ilise Benun, the Marketing Mentor
Ilise Benun is a national speaker and co-founder of Marketing Mentor.
Since 1988, she has guided creative professionals who are serious about
growing their business. She is the author of several books including,
“The Designer’s Guide to Marketing and Pricing” (HOW
Design Books, 2008), “Stop Pushing Me Around: A Workplace Guide
for the Timid, Shy and Less Assertive” (Career Press, 2006),
"Public Relations for Dummies (2nd Edition)" (Wiley, 2006) and
“The Art of Self Promotion. She has been featured in national
media outlets such as BusinessWeek.com, The New York Times, The
Washington Post, The Guardian (UK), Toronto Globe and Mail (Canada),
Inc. Magazine, Essence, Working Woman and many more. More info here.
Logistics:
When & Where
The group meets every
other week for a 60-minute conference call (actual date and time to be determined). On alternate weeks, you'll
have a "buddy" call with one of the other participants to keep each other on track.
The next groups start the weeks of Feb 8, Mar 1, Apr 5, May 3.
The Group
Small, intimate group of no more than 6-8 participants. Each group
member will benefit from one-on-one time on each call, and get direct
feedback from Ilise as well as the other group members.
Materials provided
Selected readings and worksheets from several of Ilise's books will be
provided. At the end of the program, each participant will receive a
copy of the Grow Your Business Marketing Plan + Calendar to keep their marketing moving forward.
What past members have
said:
"This group has been not only delightful, but
helpful in many ways. I feel more confident moving forward with my
marketing and now have a group of likeminded professionals I can
bounce ideas off. I have really appreciated your insights and timely
advice. On many occasions, when one or more of us found a convenient
excuse not to be doing what it was we knew we should be doing, you
have come up with an artful work around. Thanks." -Bob Stewart, Stewart Custom
Homes
"When
talking to a potential client about a project, I not only used, "Let's
talk about money..." but I also aggressively explained my offer,
encouraged her to read about it on my web site, and confidently told
her if she gave me the job she wouldn't have to worry about it and
could get back to coaching her teams (which is her real job, not
producing a newsletter!). This is great headway for me and I know this
self-confidence and "know how" came from working with you! In the midst
of my busiest two months all year, I got an enewsletter out and a
postcard! Plus I added 50 more names to my mailing list that I had
unearthed for cold calling. Every success like this is an opportunity
for me to learn more about myself and running my business." -S.H.
Your Investment
To put your marketing plan in place: $900 (can be paid $150/month)
It's totally tax deductible and payable monthly by credit card or check.
(And if you get one good client, you'll recoup your investment immediately!)
Interested?
Simply fill out this quick form and Ilise will get in touch to determine if this group is right for you.
Other Marketing Mentor Groups:
Create Your
Website Now! Group
Create Your Email Marketing
Campaign Now! Group
Brooklyn Marketing & Pricing Group for Creatives
See what past members have said about our groups.
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