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Ilise Benun
(201) 653-0783
ilise@marketing-mentor.com


 
   
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Create a Marketing Plan in
the Basic Marketing Group

If you need to:

  • Stop the Feast or Famine Syndrome.
  • Set a strong foundation for your marketing
  • Choose (once and for all!) which marketing tools work best for your target market

Or, if you find yourself saying, "I don't have a plan and I don't know where to start!"

...then the Basic Marketing Group is for you!

At the end of this group process, you will have a foundation for your marketing, including:

  1. a clearly defined target market to focus on
  2. a list of your ideal prospects – real people you can work with – and the places to meet them online and off
  3. blurbs you can use to introduce yourself (and talk about what you do) in any situation
  4. insight into how to use social networking without wasting your time
  5. a "one-sheet" that you can send when a prospect asks for more information
  6. an un-newsletter that reflects your business goals and speaks directly to your target market
  7. a marketing-smart website that attracts and engages prospects
  8. a script to do direct outreach via phone and email to your target market prospects
  9. a system for tracking your best prospects so you don’t forget what the last contact was
  10. actual, practical experience using all of these tools so you can continue with confidence
  11. a step by step plan to connect with your target market

With all Marketing Mentor Groups, you also get:

* Advice and encouragement
* A sounding board of non-competitive colleagues
* Accountability as you build your business
* To learn from the experiences of other creatives struggling with the same challenges
* Guidance from
Ilise Benun, who has spent the past 20 years helping creative professionals.

How it all works

The Group Calls
There are 12 one-hour group conference calls. The groups are kept small, with no more than 5 members in each. The calls are a balance of short lessons and group discussion on the topic at hand and each member’s assignments. Each group member gets personal attention on each call for direct feedback from Ilise and the other group members.

Where & When
There are new groups starting almost every week. Fill out this form to find out when the next one begins.

The group meets every other week for a 60-minute conference call (actual date and time to be determined by participants’ schedules).

Here is a breakdown of the lessons:

  • Lesson 1: Define your Market – You will go through a research process to identify the best and most viable target market for your services.
  • Lesson 2:  Locate your Market - Discover where to find, online and offline, the living, breathing prospects who want to hire you.
  • Lesson 3: How to Present Yourself - Now that you've found your market, learn how to introduce yourself, in person, on the phone and online.
  • Lesson 4: Your Online Presence  - Get your social media efforts up and running, and learn how to decide which ones make the most sense for you. The focus in on how to use LinkedIn.
  • Lesson 5: One-Sheets - Create an effective marketing piece to send interested prospects when they say, "Please send some information."
  • Lesson 6:  Marketing-Smart Websites - A website is one of the first contacts many prospects have with you. This lesson will help you ensure that your website is engaging for the right prospects.
  • Lesson 7: Creating your Un-Newsletter - Develop an email newsletter that reflects your business and speaks directly to your audience.
  • Lesson 8: Direct Outreach - Develop a phone and email script to reach out directly to the ideal clients you want to begin relationships with.
Materials provided
Selected readings and worksheets from several of Ilise's books will be provided. At the end of the program, each participant will receive a PDF copy of  the Grow Your Business Marketing Plan + Calendar to keep their marketing moving forward.

Led by Ilise Benun, the Marketing Mentor

Ilise Benun is a national speaker, founder of Marketing Mentor and co-producer of the Creative Freelancer Conference. Since 1988, she has guided creative professionals who are serious about growing their business. She is the author of several books including, “The Creative Professional’s Guide to Money” (HOW Books 2011), “The Designer’s Guide to Marketing and Pricing” (HOW Books, 2008), “Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive” (Career Press, 2006), "Public Relations for Dummies " (Wiley, 2006) and “The Art of Self Promotion. She has been featured in national media outlets such as BusinessWeek.com, The New York Times, The Washington Post, The Guardian (UK), Toronto Globe #DCA537and Mail (Canada), Inc. Magazine, Essence, Working Woman and many more. More info here.

What past members have said:

"This group has been not only delightful, but helpful in many ways. I feel more confident moving forward with my marketing and now have a group of likeminded professionals I can bounce ideas off. I have really appreciated your insights and timely advice. On many occasions, when one or more of us found a convenient excuse not to be doing what it was we knew we should be doing, you have come up with an artful work around. Thanks." -Bob Stewart, Stewart Custom Homes

Read more testimonials here and read one participant's blogging journal of the process..

Your Investment

The investment for this group is totally tax deductible and payable monthly by credit card or check. (And if you get one good client, you'll recoup your investment immediately!) There are two options:

  • Basic version: Group process only. $150/month (or $900 total)
  • Premium version: Group process plus 6 private half hour sessions with Ilise (via phone or video chat), to use when you choose during (or after) the group process. $250/month (or $1500 total)
Interested?

Simply fill out this quick form and Ilise will get in touch to determine if this group is right for you.

*Moonlighters (who currently have full time jobs and are making the transition from full-time employment to full-time freelancing): Fill out this quick form.

Other Marketing Mentor Groups:
Create Your Website Now! Group
Create Your Email Marketing Campaign Now! Group

 
 
 

 

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