Create a Marketing Plan in
the Basic Marketing Group
If you need to:
- Stop the Feast
or Famine Syndrome.
- Set a strong
foundation for your marketing
- Choose (once
and for all!) which marketing tools work best for your target market
Or, if you find yourself saying,
"I don't have a plan and I don't know where to start!"
Basic Marketing Group is for you!
At the end of this group process,
you will have a foundation for your marketing, including:
- a clearly
defined target market to focus on
- a list of your
ideal prospects – real people you can work with –
and the places to meet them online and off
- blurbs you can
use to introduce yourself (and talk about what you do) in any situation
- insight into
how to use social networking without wasting your time
- a "one-sheet"
that you can send when a prospect asks for more information
un-newsletter that reflects your business goals and speaks directly to
your target market
marketing-smart website that attracts and engages prospects
- a script to do
direct outreach via phone and email to your target market prospects
- a system for
tracking your best prospects so you don’t forget what the
last contact was
practical experience using all of these tools so you can continue with
- a step by step
plan to connect with your target market
With all Marketing Mentor Groups,
you also get:
* Advice and
* A sounding board of non-competitive colleagues
* Accountability as you build your business
* To learn from the experiences of other creatives struggling with the
* Guidance from Ilise
Benun, who has
spent the past 20 years helping creative professionals.
How it all works
There are 12 one-hour group conference calls. The groups are kept
small, with no more than 5 members in each. The calls are a balance of
short lessons and group discussion on the topic at hand and each
member’s assignments. Each group member gets personal
attention on each
call for direct feedback from Ilise and the other group members.
Where & When
There are new groups starting almost every week. Fill out this form to find out when the next one begins.
The group meets
every other week for
a 60-minute conference call (actual date and time to be determined by
Here is a breakdown of the
- Lesson 1: Define your Market – You will go through a research
process to identify the best and most viable target market for your
- Lesson 2: Locate your
Market - Discover where to find, online and offline, the
living, breathing prospects who want to hire you.
- Lesson 3: How to Present Yourself
- Now that you've found your market, learn how to introduce yourself,
in person, on the phone and online.
- Lesson 4: Your Online Presence
- Get your social media efforts up and running, and learn how to decide
which ones make the most sense for you. The focus in on how to use
- Lesson 5: One-Sheets
- Create an effective marketing piece to send interested prospects when
they say, "Please send some information."
- Lesson 6:
- A website is one of the first contacts many prospects have with you.
This lesson will help you ensure that your website is engaging for the
- Lesson 7: Creating your
Un-Newsletter - Develop an email newsletter that reflects
your business and speaks directly to your audience.
- Lesson 8: Direct Outreach
- Develop a phone and email script to reach out directly to the ideal
clients you want to begin relationships with.
Selected readings and worksheets from several of Ilise's books will be
provided. At the end of the program, each participant will receive a
PDF copy of the Grow
Your Business Marketing Plan + Calendar
to keep their marketing moving forward.
Led by Ilise
Benun, the Marketing Mentor
Ilise Benun is a national speaker, founder of Marketing Mentor and
co-producer of the Creative Freelancer Conference. Since 1988, she has
guided creative professionals who are serious about growing their
business. She is the author of several books including, “The
Professional’s Guide to Money” (HOW Books 2011),
“The Designer’s Guide
to Marketing and Pricing” (HOW Books, 2008), “Stop
Pushing Me Around: A
Workplace Guide for the Timid, Shy and Less Assertive”
2006), "Public Relations for Dummies " (Wiley, 2006) and “The
Self Promotion. She has been featured in national media outlets such as
BusinessWeek.com, The New York Times, The Washington Post, The Guardian
(UK), Toronto Globe #DCA537and Mail (Canada), Inc. Magazine, Essence,
Working Woman and many more. More
members have said:
has been not
only delightful, but helpful in many ways. I feel more confident moving
forward with my marketing and now have a group of likeminded
professionals I can bounce ideas off. I have really appreciated your
insights and timely advice. On many occasions, when one or more of us
found a convenient excuse not to be doing what it was we knew we should
be doing, you have come up with an artful work around. Thanks." -Bob
more testimonials here
and read one participant's blogging journal of the process..
The investment for this group is totally tax deductible and payable
monthly by credit card or check. (And if you get one good client,
you'll recoup your investment immediately!) There are two options:
version: Group process only. $150/month (or $900 total)
version: Group process
plus 6 private half hour sessions with Ilise (via phone or video chat),
to use when you choose during (or after) the group process. $250/month
(or $1500 total)
out this quick form and
Ilise will get in touch to determine if this group is right for you.
(who currently have full time jobs and are making the transition from
full-time employment to full-time freelancing): Fill
out this quick form.
Other Marketing Mentor
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Campaign Now! Group