The Marketing Mix
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Should your website have pop-ups?
We’ve arrived at Step #6 (as defined in my free report): Choose your Call to Action. When it comes to CTAs, the goal is simplicity. Here’s why… Have you ever...
Is your website retina ready?
Whether you’re creating a website for a client, or you want your own portfolio to show your work in the best light, you need to know about Retina Displays. Your...
The real reason you can’t finish your own...
Why is it so hard for creative professionals to get their own web site done? That’s a rhetorical question, actually, because I do have a few ideas about why this is...
Check out these 7 blogging tools
I think we can all agree that technology is, pretty much, mind-blowingly awesome. It makes our lives so much easier in a zillion ways. With technology moving quickly, new tools...
Prices on your web site? – QTMM
I get this question all the time. So here’s my answer (adapted from the Tricky Pricing Scenarios and Common Questions section of my new program, AWAI’s Simplest Guide to Copy Projects). Should you put prices on...
How I got 3 jobs from a boring newsletter
Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning as...
Growing Your Business with Marketing, Week 7: S...
This is Week Seven of a 52-week project/experiment in DIY marketing. Armed with nothing but a copy of the 2009 Grow Your Business Marketing Plan + Calendar and my bare...