The Marketing Mix
Read, watch and listen to the latest insights from Marketing Mentor & friends
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My newsletter saved the day
Is doing a newsletter really worth it? This is question I get a lot. The answer is undeniably, unequivocally YES. Here is yet another reason. You might recall a few...
My project was dragging on forever…
One of my projects was dragging on. The client was agonizing over her direction. Time kept passing. Phone calls would get rescheduled. Her edits were swaying drastically from the original...
“Your Self Promotion is Not About YouR...
I know it sounds like a contradiction, but trust me when I say that effective marketing isn’t about you. It’s about them — your ideal clients. Here’s what I mean...
[Podcast] How to get projects that are perfect ...
Photo by Michael e. Stern Has this ever happened to you? You hear about a project and think to yourself, “That is perfect for me!” The only problem: the client...