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[Podcast] Should you build an online course?

Posted by Ilise Benun on

If you are thinking about building an online course to teach what you know and earn “passive income,” this podcast interview is for you. Now, I am admittedly skeptical about online courses, even though I have done one for CreativeLive (check out Command the Fees You Deserve) and another for...

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[Podcast] Experienced Newbies: Your Online Presence

Posted by Ilise Benun on

In my latest podcast interview, I kick off a new series called “Experienced Newbies.” We’ll be following communications professional, Lisa Mullis, as she goes through a mid-career makeover and navigates the challenges of building a new firm, Paraphrase Communications, on the foundation of her past experience and presenting it transparently. Listen...

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[Podcast] Are you a “data-driven” creative professional?

Posted by Ilise Benun on

In my latest podcast interview with Jeff Sauer, of Jeffalytics, we came up with what seems like a new way for forward-thinking creatives to position themselves for the future. Position yourself and your firm as “data-driven” creative pros who understand analytics and can help interpret the data that is only going...

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Top 15 Podcasts of 2016 for Creative Professionals

Posted by Ilise Benun on

My friend, Ed Gandia, posted his Top 5 Podcasts for 2016 last week, just in time for holiday binge listening. So I thought I’d do the same for the 2 podcasts  I host and share his. Top 5 Podcasts from the Marketing Mentor Podcast #293 How to Pursue Projects That...

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[Podcast] #307 How to Reach Out to Your Ideal Clients

Posted by Ilise Benun on

Need a kick-start for 2017? The latest episode of the MarketingMentorPodcast.com is another excerpt from my newest marketing plan, The Marketing Blueprint: How to Connect the Dots of Your Marketing. This one is called, How Not To Stalk Your Prospects and Still Get the Project: What to Say When Walking the Fine Line of Follow-up...

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