The Marketing Mix
Read, watch and listen to the latest insights from Marketing Mentor & friends
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How to Build Momentum in Your Creative Business
Life as a creative business owner is an ebb and flow. But sometimes - especially in the beginning - it can feel like your business is all ebb and no...
[Event] Want to hang with your freelance peeps?...
I’m super excited to announce that I’ll be speaking at #FREECON19! This action packed, 3-day conference is happening October 27-29th in sunny Austin, TX -- and guess what?! You’re...
How to grow when you hit a plateau
Have you hit a plateau in your creative business? If so, you're not alone. That's one of the most interesting findings from The Career Freelancer Status Report: Results From The Nation1099 Survey, 2018, conducted earlier...
The Harvard Business Review on Freelancing?
Wow, freelancing has come a long way! I was amazed to see this article, How to Become a Successful Freelancer, by Amy Gallo featured on the Harvard Business Review web site. It’s part...
Creative Introverts: Go to Summer Camp in August
Cat Neligan of the League of Creative Introverts and Get Your Art Out Summer Camp Here’s a guest post from Cat Neligan, a web designer in England who invited me...
“Your Self Promotion is Not About YouR...
I know it sounds like a contradiction, but trust me when I say that effective marketing isn’t about you. It’s about them — your ideal clients. Here’s what I mean...
5 Valuable Marketing Tips That Will Make You A ...
When I ask people what marketing tools they use, so many say, “word of mouth,” which makes my blood boil (ok, that may be a little dramatic!) because word of...
How to figure out what to charge
In the latest podcast, Ilise Benun of Marketing-Mentor.com chats with Steve Maurer, a copywriter in the vertical B2B Industrial Manufacturing niche, about the changes he’s making to his business, based...