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Is Word of Mouth the Best Marketing Tool?

Posted by Ilise Benun on

It’s been a long time coming but I finally wrote a rant about word of mouth. So many people glorify it — maybe you too? You think it’s the best marketing tool out there. You’re proud to say you get your clients through word of mouth. You think you’re “lucky” to get...

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How not to stalk your best prospects

Posted by Ilise Benun on

Photo courtesy Shutterstock (Image ID:226765558) I just gave a brand new presentation for Digital Olympus, a free online event. (You can download the PPT at Gettalk.at/Stalking and/or watch the video here and all of the Digital Olympus videos here. My talk was called How Not To Stalk Your Prospects and Still Get the Project: What...

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The Fine Line of Follow Up – QTMM 4/6/16

Posted by Ilise Benun on

You want to know which prospects I’m not afraid to bug? Those who’ve made an investment of time and who seem serious. With those, I will follow up – gently but persistently — until I get an answer…and you should too. Read on to find out how…. You see, the...

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Afraid your marketing will bother your prospects?

Posted by Ilise Benun on

Are you afraid your marketing will bother your prospects? If so, that will get in the way of growing your business. “You have to hit them over the head!” That’s what I hear myself saying a lot lately when a client complains that: “No one replied to my email newsletter.”...

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It all started with a tweet…

Posted by Ilise Benun on

When combined, the right marketing tools get you what you want. One good combination that worked for me is Twitter + In Person Networking + Email. Here’s how.  One of my personal goals for 2012 is to speak at more schools and universities. I want to help equip student creatives with the marketing know-how...

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