The Marketing Mix
Read, watch and listen to the latest insights from Marketing Mentor & friends
Featured posts
Latest posts
Watch Live This Thursday at 6 PM: Pum Lefebure ...
This Thursday, I am honored to be interviewing Design Army co-founder and chief creative officer, Pum Lefebure, live in Savannah at the SCAD Museum of Art for Episode 2, Season...
Black Friday Bundle is Ready!
It’s that time again — the 2016 Black Friday Bundle is ready! And today only, I’m offering the best price of the weekend. So if you know you want it,...
[Webinar] 3 Easy Steps to Price Your Creative P...
One of the most stressful elements of running a creative business is determining how much to charge. While you want your prices to be competitive enough to attract new clients,...
Creative Introverts: Go to Summer Camp in August
Cat Neligan of the League of Creative Introverts and Get Your Art Out Summer Camp Here’s a guest post from Cat Neligan, a web designer in England who invited me...
B2B Copywriters: Learn from the Masters in August
If you are a copywriter working in — or considering — the B2B market, check out this new online training. I’m one of 8 teachers, along with Bob Bly, Ed Gandia,...
June 21: Free Online Digital Marketing Conference
Digital Marketing — what the heck is it? That was a question I asked David Bain, host of Digital Marketing Radio, when I interviewed him for my podcast recently. And...
Recap of Recaps of #HOWLive
HOW Design Live 2016 in Atlanta was an amazing time — one of the strongest programs ever! — and lots of attendees do recaps of their favorite sessions. So I have attempted...
Magic #HOWLive 2016 Moments — Part 1
I’m back from HOW Design Live in Atlanta and here are some of the highlights: “#HOWLive’s Amy Conover is the best! xoxo” After a year of behind the scenes planning, she...
Magic #HOWLive Moments; Part 2
A few more of my favorite moments from #HOWLive 2016…(See Part 1 here) On the last day, Kirt Zimmer of The Creative Group and I did a Facebook Live interview...
Sunday & Monday: Watch the HOW keynotes fo...
I’m not at #HOWLive this year—but I’m going to watch the keynotes Sunday and Monday, May 22nd and 23rd for free (and you can too)! I have to admit, I...
{Video} #HOWLive via @CreativeLive Streaming Live
If you can’t be at #HOWLive this year in Atlanta, you can at least be there in spirit and watch the live stream of the keynotes on Sunday and Monday,...
[Podcast] Addicted to Fee-for-Services?
In the latest HOWLive podcast/interview, Doug Powell, past national president of AIGA, defines the client service business model as: “a fairly flat and one-dimensional approach that is largely dependent on...
How to figure out what to charge
In the latest podcast, Ilise Benun of Marketing-Mentor.com chats with Steve Maurer, a copywriter in the vertical B2B Industrial Manufacturing niche, about the changes he’s making to his business, based...
Join us on Facebook and Twitter
We admit it. Social media is a great way to interact, share, and get feedback. It’s even a little bit fun! It’s nearly 2011 – but we are finally coming...