If have had trouble picking a niche, or maybe you've picked one and just aren’t sure if it’s the right one, you’ll enjoy my conversation with Pamela Slim.

You may know her as the author of the best seller, Escape from Cubicle Nation or her latest book, Body of Work.

Over the years, Pam has evolved her own focus, proving that even once you’ve picked a niche, it’s not forever.

We also talked about the language you can use on your web site and elsewhere, to not only attract the people you most want to work with but also to repel the time-wasters you can’t afford to talk to.

It’s a chat full of great ideas and lessons shared from her 23 years in business.

So listen here (or below) and learn.

If you like what you hear, write a review, subscribe on Apple Podcasts and, one more thing, be sure to sign up for my Quick Tips from Marketing Mentor.