Designer's Proposal Single 10
WHAT IT IS
Marketing Campaign for a Public Library System
WHAT YOU GET
Highlights: This is another comprehensive project with many moving parts and much unknown. This firm has addressed the issue of unknowns by providing a sample action plan, as well as estimates (in table format) for a wide variety of possible projects. This was also a project where a collaborator was recruited and positioned as a “partner” to be able to highlight relevant library experience. Emphasis here is on the smallness of the firm, playing up the benefits of fewer people—quicker turnaround, lower prices, contact with the principal.
(Included in Designer's Proposal Bundle, Vol. 1)
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