Submitted by: Carla Rose Fisher, Saidandsung (http://www.saidandsung.com) Proposal type and style: Short, written in 1st person narrative, friendly tone and persuasive, benefit-oriented language
Highlights: This brief proposal, clearly following up a conversation, reads like a personalized letter. It begins by engaging the prospect and reiterating the goals the materials are intended to achieve. It goes further by emphasizing the benefits of doing the project, in case the prospect is not aware of them (and don't assume they are). The process this writer will use to do the project is also outlined in the short proposal, which can minimize confusion. She ends with a request for materials needed to begin the project.