This is a good example of a simple, one-page proposal for a web site redesign project, works for any industry and is most appropriate for ongoing (rather than new) client relationships.
Outlines fees and deliverables:
The proposal is broken into three phases. Each phase includes specific deliverables, and corresponds to a payment milestone.
A caveat in Phase 2 notes that final design and requirements may necessitate a revised scope and estimate. This is an important consideration for web projects in particular, as the scope sometimes evolves over the course of the project, and there may be no way to know at the outset what the final scope will actually include.
Each phase is estimated using a cost range. Two phases are priced as fixed-fee ranges, and the third phase is based on an hourly fee, with an estimated range of costs. All costs are totaled at the bottom of the proposal.
The proposal cites specifics in terms of browser and mobile compatibility. Failure to clarify these expectations up-front can be very problematic if there are erroneous assumptions on the part of the client or the provider.
Keeps the terms basic:
Terms and conditions are very brief in nature, and reference a full-length terms and conditions document on the Avendi web site.
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