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Blog
October 19, 2011
Interview with the illustration “king” of self-promotion, Daniel Pelavin
Daniel Pelavin is entering his 5th decade as a typographic designer and illustrator. I had the pleasure of meeting him at the Graphic Artists Guild’s Reboot, Retool, Refuel conference. He was pointed out as being “the king of self-promotion,” and of course, I had to find out more. Daniel agreed to an interview so I asked him…
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August 15, 2011
How has your business evolved?
I did a lot of research for my new article on the evolution of a creative business, “From Start to Smart,” (coming out in the September edition of HOW), and...
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August 3, 2011
How has the recession affected hourly billing rate(s)?
Our friend, Cameron Foote, from Creative Business, is doing a billing rate survey. If you have a few minutes, please share your input. Here are the details: How has the...
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June 28, 2011
QR Codes: What the Heck Are They?
We’re away at CFC. Follow the action as it happens with Twitter hash tag #CFConf. Yesterday I asked if your newsletter makes sense to your audience. Here is another great...
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June 23, 2011
Better at “creative” than “pro”?
We’re away at CFC. Follow the action as it happens with Twitter hash tag #CFConf. CreativePro.com is an excellent resource where “creatives go to know.” They recently reviewed our Pricing...
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February 22, 2011
How excited should you be about your market?
Now that most of my clients have chosen target markets, things are starting to happen. Some of them are thrilled to have finally found a market that is responding positively. Others are still struggling, especially because they just aren’t “excited” about their target market. What to do? I spoke last week with Dianne Rohkohl, a…
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December 15, 2010
How to manage projects, virtual teams AND still have time to do your own creative work – Part 2
In yesterday's Part 1, Justine shared advice on finding the right team and creating a project blueprint. Now, here's part 2: 3) Relinquish some controlI know this is hard, but...
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December 14, 2010
How to manage projects, virtual teams AND still have time to do your own creative work – Part 1
There are many reasons for creative talent to take the plunge and go out on their own, and from my experience of managing freelance talent – creative freedom ranks high...
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