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Instead of waistline-expansion, take time before the year ends for brain-expansion! Cozy up and expand your knowledge with our most popular podcasts from 2015.     Episode 1, #HOWLive 2015 Speaker Podcast Series: Aaron Draplin Freelancers + staffing firms? Pros & cons + latest trends with Andy Epstein, author of The Corporate Creative Pricing Wisdom…

I think I’m getting more preachy as I “mature” (watch for my birthday sale in the Marketing Mentor Shop in June, BTW), but I hear myself saying this to almost all my...

I get this question all the time. So here’s my answer (adapted from the Tricky Pricing Scenarios and Common Questions section of my new program, AWAI’s Simplest Guide to Copy Projects). Should you put prices on...

It’s a tricky concept but essential, so I’ll keep harping on it. So many aspects of your business are actually not about you. Your elevator pitch is not about you. The homepage of your web site is not about you. Your positioning statement is not about you….and on and on and on. If you think…

You’ve heard me say it before, “Your proposal is not about you.” (BTW Neither is your pricing.) But maybe I haven’t explained it clearly enough yet. So I tried again in my recent podcast/interview with Nathan Powell of Nusii Proposal Software. Listen (or read the transcription) to learn all about how to write proposals that are not about you.

If you’re a new freelancer, you’re moonlighting, or you’re in-house but hoping to make the jump—then my brand new 2-week, online course, “How To Start Your Own Freelance Business” is...

When someone signs up for my free mentoring session, I ask them to fill out this getting starting questionnaire which becomes the foundation document for their marketing plan. Usually, it shows very clearly what they should be doing (and what they’re not doing). The questionnaire is pretty straightforward—yet one question that most people leave blank…

Here’s another question I answered recently through my email mentoring service. Q: I have a prospect that I’ve been keeping in touch with periodically. When we first spoke he told me that has a designer he already uses. Last week I sent a keep in touch email and he replied: “Thanks, I appreciate you keeping…