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Blog
November 15, 2016
Should you always negotiate?
It has recently dawned on me that a lot of people out there, creative ones especially, think there’s something wrong with negotiating. That if you negotiate, if you don’t “stand your...
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August 3, 2016
Revolve Podcast #2: Qualifying Your Prospects with Ahava Leibtag
Podcast interview with Revolve speaker, Ahava Leibtag of Aha Media For this 2nd episode in my special Revolve Conference series on the MarketingMentorPodcast.com, I welcome Ahava Leibtag, owner of Aha Media Group, a content...
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July 31, 2016
The Harvard Business Review on Freelancing?
Wow, freelancing has come a long way! I was amazed to see this article, How to Become a Successful Freelancer, by Amy Gallo featured on the Harvard Business Review web site. It’s part...
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July 26, 2016
Why your clients won’t pay what you’re “worth”
I admit, I’m not the greatest client. For example, if my PPT deck needs a new look and feel (which it did! See the new one on the right —...
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July 21, 2016
Getting referrals? Don’t do this…
Lately I’ve been getting some great clients via referral. In the past few months, 5 new clients (qualified with budgets!) came my way via 5 different connections. Sounds awesome, right? While...
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July 18, 2016
Is Word of Mouth the Best Marketing Tool?
It’s been a long time coming but I finally wrote a rant about word of mouth. So many people glorify it — maybe you too? You think it’s the best marketing tool...
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July 13, 2016
Creative Introverts: Go to Summer Camp in August
Cat Neligan of the League of Creative Introverts and Get Your Art Out Summer Camp Here’s a guest post from Cat Neligan, a web designer in England who invited me...
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July 12, 2016
B2B Copywriters: Learn from the Masters in August
If you are a copywriter working in — or considering — the B2B market, check out this new online training. I’m one of 8 teachers, along with Bob Bly, Ed Gandia,...
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