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Ilise’s Corner: Structure doesn’t have to be confining

Posted by Ilise Benun on

As I’ve noted in our upcoming book, The Art of Self-Promotion, one of the many challenges specific to the small business person is that of creating structure. Of course, plenty of entrepreneurs claim to have struck out on their own to escape structure, or at least, confinement. They’re the ones (and maybe you’re one of…

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Even loners need tribe

Posted by Ilise Benun on

I just returned from my weekly Toastmasters meeting. If you don’t know me, you might not think there’s anything remarkable in that, much less anything worth blogging about. But if you do, or if, like me, you’re the kind of person more comfortable working alone (a common affliction of sole proprietors), then you have some…

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Great copywriter Bob Bly on great copywriting niches

Posted by Ilise Benun on

Long-time Marketing Mentor client and well known direct response copywriter, Bob Bly, shares some some great tips for copywriters (and entrepreneurs in general) in this two-hour interview: the importance of writing articles for trade publications to promote yourself, how essential it is to find a niche. In fact, one of the highlights of the interview…

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Warming up cold calls

Posted by Ilise Benun on

So many people don’t make cold calls or follow-up calls because they don’t know what to say, especially when the other person is not responding. But one of my favorite phrases to use is this: "I’m calling again and being persistent because I/we really want to work with you and your company. We think it’s…

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How to get great testimonials, simplified

Posted by Ilise Benun on

Another question that’s been coming up a lot lately… Q: I want to email clients and past clients to ask for a testimonial. Should I do just ask or should I give examples of what other clients have said? A: Getting testimonials from clients isn’t a challenge because they don’t want to. The challenge is…

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