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Ilise’s Corner: Show, Don’t Tell

Posted by Ilise Benun on

One of the things I’ve been thinking about a lot lately is the difference between trying to sell someone—convince them with words that you can do what needs to be done—versus showing them that you can do it. This takes different forms depending on the form your product or service takes. For example, my business…

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Anatomy of a Coaching Transaction

Posted by Ilise Benun on

I’m not sure if I’ve ever made this explicitly clear, but I’m still very much a client of Marketing Mentor. Here on the blog, things are pretty egalitarian; off the blog, however, Ilise is boss. (That’s what I pay her for!) I’m also not sure if the random person who stumbles across my ramblings here…

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Un-networking

Posted by Ilise Benun on

I’m a little burned out on networking these days, but when I found out my new media idol, Chris Brogan, was going to be at Podcast Expo a mere 40 miles from my house, I couldn’t resist the chance to drive out and meet him. We found a little seating area off to one side…

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Taking the plunge in the networking pool

Posted by Ilise Benun on

I’m having the best time giving self-promotion workshops lately (and there are a couple more coming up, including a full day in NYC with me and Peleg on Pricing and Marketing on 10/12. Early bird discount ends 10/3.) Last Thursday, I gave my "Self Promotion Online and Off" talk at the New York Public Library…

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Ask and ye shall receive

Posted by Ilise Benun on

This week I gave a talk for the New Jersey AdClub. The topic was, "How to Make the Most of Every Single Conversation" (I almost added, "…as if I know" but I do have a few ideas). The evening started with a networking event (they had a great spread set up for attendees too —…

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