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SEO, simplified

Posted by Ilise Benun on

While catching up with my blog reading over the holidays, I caught this excellent post on Search Engine Optimization by Marketing Mentor client Joan Damico on her blog, Integrated Marcom Minute. As Joan says, "Copywriting for SEO is really a frame of mind. You have think like a search crawler and write with that strategy…

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Clients Comment: Banishing fear nets huge results

Posted by Ilise Benun on

Way, way back in December (you remember 2006, right?) Sherri Loomis, of sl4design, left a comment on Ilise’s post about cold calling—everyone’s favorite pastime (not). It’s a pretty great story, with a really great outcome, so with her permission, I’m posting it for all to see: "Now for homework, Sherri, complete your first cold calls",…

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Best Year Yet: resolutions for people who hate resolutions

Posted by Ilise Benun on

Like Ilise, I’m not a huge fan of resolutions. I think they engender guilt more than they facilitate growth, and who needs more guilt?! However, I am a big fan of holding strong intentions. I think a great way to do that is to establish a theme for the upcoming year: "Growth" or "More love"…

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How to commit to you in the new year

Posted by Ilise Benun on

I’ve been watching all the other New Year’s messages coming through, trying to decide what message I want to convey and coming up with, frankly, very little. I’m not a big fan of new year’s resolutions. They’re too dramatic and tend to create more pressure and guilt than results. But the word that keeps coming…

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Happy holidays!

Posted by Ilise Benun on

Ilise, Peleg and I thank everyone for their support and contributions in our inaugural year of The Marketing Mix. The Mixmasters are taking a holiday break, after which we will return refreshed and rededicated to sharing the best of what we know with the best of the entrepreneurial community. Until then, Merry Hanuchristmakwaanzah to all,…

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