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Guest Post: Sometimes, marketing yourself is a snap

Posted by Ilise Benun on

Today’s guest post comes from copywriter Mistina Bates of Market It Write!, a Marketing Mentor client who recently gained an interesting perspective on creative marketing for entrepreneurs…via plans for her own wedding! I’ve been thinking about your advice to give prospects a taste… Specifically, this week I received an email from a talented wedding photographer…

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More on home page optimization

Posted by Ilise Benun on

Continuing the discussion about homepages, today I was talking with a client about search engines and he mentioned that his homepage, while clean and concise, doesn’t have enough text for the search engines, which give better rankings for more keyword-rich text. That made me remember a technique I saw used a while back. It’s a…

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How do you use LinkedIn?

Posted by Ilise Benun on

Most business people have heard of LinkedIn, the online business community of more than 8 million people, but not many know how to use it. Some of our Marketing Mentor clients have been experimenting with it, so we’re gathering together some preliminary "best practices" on how to use LinkedIn. First, here’s an example of a…

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Act your way to better networking

Posted by Ilise Benun on

Last night, I went to a networking event sponsored by the casting website I write a monthly column for. It’s not an event I expected to get any business from; mainly, I went because I was interested in meeting some of the people who did—and didn’t—read the column. Of course, probably since there was nothing…

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Another take on cold calling, from the Brits

Posted by Ilise Benun on

Here’s a great article from Sunday’s NY Times Week in Review section about what British are learning from American universities about fundraising. It’s not so different from the cold calling you are (or should be?) doing, except the numbers are bigger."Asking for Money is So Appallingly American, Dahling" (free registration may be required)

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