Menu
Cart 0

How enticing is your email signature?

Posted by Ilise Benun on

Via a fellow designer’s newsletter, I followed a link to an interesting take on email signatures that got me thinking about how I’ve been using mine. Business coach Mark Silver suggests that since people are inundated with email these days, there’s an opportunity to stand out with a signature that’s not just a laundry list…

Read more →

Give and ye shall receive

Posted by Ilise Benun on

It’s called "The Bread Strategy" and Professor Bread swears by it. Professor Bread (aka Gary Gomer) is a Jersey City-based Marketing Mentor client who gives bread-making workshops in schools and for staff development in nonprofits and corporations. Here’s Gary’s "Bread Strategy"– he bakes fresh bread and hand delivers it — fresh — to his best…

Read more →

Suggestica: read what the experts recommend

Posted by Ilise Benun on

If, like me, one of your favorite interview or lecture features is when the subject divulges his/her short list of reading material, might I suggest you head immediately to suggestica.com? Brainchild of entrepreneur Rajesh Setty, this nifty site collates suggested reading material by topic and/or expert, so when you’re casting about for something cool to…

Read more →

Ilise’s Corner: Show, Don’t Tell

Posted by Ilise Benun on

One of the things I’ve been thinking about a lot lately is the difference between trying to sell someone—convince them with words that you can do what needs to be done—versus showing them that you can do it. This takes different forms depending on the form your product or service takes. For example, my business…

Read more →

Anatomy of a Coaching Transaction

Posted by Ilise Benun on

I’m not sure if I’ve ever made this explicitly clear, but I’m still very much a client of Marketing Mentor. Here on the blog, things are pretty egalitarian; off the blog, however, Ilise is boss. (That’s what I pay her for!) I’m also not sure if the random person who stumbles across my ramblings here…

Read more →