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What do you use a newsletter for?

Posted by Ilise Benun on

Oh, that pesky newsletter project. Partly I’ve been procrastinating, but partly, this is just my style: I take however long I need to get something to "click" in my head, and then I go, baby. Sometimes, the front loading takes no time at all; other times—this time, for instance—the gestation period is positively elephantine. While…

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Should you leave a message?

Posted by Ilise Benun on

Very often, when you are reaching out to prospects who’ve never heard of you before and you make an initial round of phone calls, it’s essential that you leave a message. Frankly, if you don’t, it’s a waste of time. You may think it’s not worth leaving a message, but that only makes sense if…

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HOW I overcame my hangups

Posted by Ilise Benun on

Last week, when Ilise wrote the post soliciting entries for HOW magazine’s self promo issue this October, I pointedly looked the other way. I write for two blogs! I have business cards! I hand them out at all the networking events I’ve started going to in the last year! And then I thought about what…

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Don’t close that door

Posted by Ilise Benun on

One of the most fascinating aspects of the mentoring I do is figuring out what is buried underneath the comments and responses I get from my clients. As I ask questions to better understand what they mean, what I start to see very often is people closing doors to their future. Often a hidden belief…

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Green Marketing

Posted by Ilise Benun on

I’ve noticed something new: in the past few months when I ask clients to choose a market, several of them are choosing the "green" market. This means something different to each one (sometimes they want to focus on socially responsible businesses, sometimes on environmentally friendly ones and other variations) but it’s a new market, as…

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