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Ilise’s Corner | How to Close the Deal, Part One: Listen Up!

Posted by Ilise Benun on

I talk about this in my book, but since selling is something that’s so integral to business success, yet something many small business owners seem to have trouble with, some of it bears repeating. First, the Dream Scenario: you give your sales presentation, your prospect poses questions you know all...

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Don’t forget your verbal business card

Posted by Ilise Benun on

Heidi Miller, the empress of shameless self-promotion, calls it your "two-second statement". Carl Wellenstein, a successful career-transitions coach I met at an NSA/GLAC meeting (and ran into again last weekend at the Summer Symposium), called it a "verbal business card"—right before he called me on not having mine at the...

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Getting more out of a conference

Posted by Ilise Benun on

I spent the weekend in (very) warm and (very) sunny Palm Springs attending a small conference geared towards professional speakers. It’s a strange, meta-sort of thing—speakers giving speeches about giving speeches—but I think that the main lessons of the weekend are universal. And since I’m guessing most entrepreneurs either attend...

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You’ve got to start somewhere

Posted by Ilise Benun on

Welcome to the new Marketing Mentor blog, from Ilise Benun, Peleg Top and our new member of the team, Colleen Wainwright (that’s me!)… When Ilise and Peleg approached me about collaborating on a blog as part of their Marketing Mentor project, I was thrilled. And then I was terrified. And...

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Why You Should Get Out

Posted by Ilise Benun on

Let me first tell you what I mean by getting out. The obvious meaning is: Getting out means attending events, talking to people, learning about others, making connections – in essence, the same definition I’d give for “networking.” But on a deeper level, “getting out” means setting aside – either...

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