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Always carry cards!

Posted by Ilise Benun on

I used to joke that everyone should bring their business cards everywhere they go, even when walking the dog. And today, a Marketing Mentor client, Heather Duggal-Wright, of Studio QED in Palo Alto, CA, told me about a new prospect they met, yes, while walking the dog. It’s a neighbor who happens to be the…

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Referral etiquette

Posted by Ilise Benun on

Question from a client: Can you ask for a referral from someone you never worked with? The short answer to your question is yes, you can certainly ask for a referral from someone you haven’t actually worked with. In fact, Peleg says most of the people who spontaneously pass his name along have never been…

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Getting more for your networking dollar

Posted by Ilise Benun on

From a networking standpoint, conferences that last a few days are much better than a luncheon or even a full day seminar. Not only do you get to meet people, but you get to spend a little time getting to know them — and letting them get to know you. That’s what happened earlier this…

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Does your medium work for your message?

Posted by Ilise Benun on

Like most of us doing business these days, I’m a big fan of the PDF. They’re quick, fast and, if you’re obsessed with slapping your logo on everything (fax cover sheets! invoices! estimates!), they’re a cheap way to brand in four-color. But sending everything electronically has a downside, too. I’ve noticed that emailed invoices tend…

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Connect more easily with postcards

Posted by Ilise Benun on

Here’s a great resource we learned about from Roger C. Parker (author of Design to Sell), at the AWAI Bootcamp last week: amazingmail.com is a direct mail service that allows you to print and send personalized postcards. Send one card or one thousand. All you do is create the design, add your message, select the…

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