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Your newsletter: Stop putting it on a pedestal…

Posted by Deidre Rienzo on

Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a copywriting partner to designers, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).

My awesome friend calls me once a month. It’s always a delight to hear her voice. I’m bad at calling, and she’s so good at it. It’s almost like she has a reminder in her calendar. Whatever fuels her call—I’m grateful. At the end of the phone call, I’ve always laughed, I always feel happier, and I always know she’s there for me.

Old phone, courtesy, Shutterstock.

Once I started treating my un-newsletter like this—outreach for outreach’s sake—it became so much easier to get it done. In the past 18 months, I’ve sent 18 newsletters! Taking it off a pedestal made it possible.

I just write something—and send it.

Like my friend’s phone calls, my un-newsletter is more about connecting than saying the most incredible thing or being perfect. I want my clients and prospects to know I’m here. If I can make them smile, or think about something in a new way, bonus! If it opens the lines of communication and they email me back, super bonus!

My random assortment of recent subject matter includes:
A wooden figurine who plays Monopoly
The connection between authenticity and health
The Dove Real Beauty sketches
3 steps to finding your special
Why I purchased chicken poop
Sparkly 3-inch heels vs. comfy boots

The results? They’ve been very positive. At least three contacts have responded to say, “I need help on a project” which is a very direct result. But the less direct results seem equally as fruitful. The newsletters regularly start conversations that turn into relationships. These relationships often turn into clients—whether it’s many weeks, or many months, later.

If you’d like to get my monthly keep-in-touch messages, I’d love for you to sign up. You’ll also get my freebie download: 12 Sparks to Write Sizzling, Audience-Attracting Website Words.

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