Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a web copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).
If you made jewelry out of walnuts…
And you heard that a neighbor was looking for someone who “made jewelry out of walnuts”…
You’d probably introduce yourself, right?
I get it now.
I know I said I got it before, but I really get it now.
THIS is what it’s like to approach your target market.
When you find and approach your ideal market…
• The people you love working with
• The people who love working with you
• The people you provide the BEST work for
…It’s pretty much like approaching someone who wants specifically and definitively what you offer.
Believe me. I KNOW how much I appreciate my ideal clients, but I'm starting to realize how much they appreciate me too. Just this past week, three of my ideal clients said:
• You’re the best investment I made all year
• It’s always a dream working with you
• You’re simply the best
Ilise always said that outreach to your ideal clients is simply about letting them know you exist to see if there’s a mutual fit.
It finally makes sense to me.
When you have ideal clients, you can look at their attributes. After you work with a few ideal clients, it’s pretty easy to specifically pinpoint other ideal clients.
And seriously, once you introduce yourself to them—they’re going to be happy to meet you. Because they’ve been looking for a walnut jewelry maker all along!
Have your found your ideal clients?
If not, what are the characteristics of your favorite clients?