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You’ll never please everyone

Posted by Ilise Benun on


I’m excited to be speaking among excellent company at the Maker Mentors Build a Better Business Conference (Online & Everywhere – April 20 & 21, 2016). Have you signed up yet?

Recently, the team at Maker Mentors asked me (and my fellow speakers) to share a piece of wisdom for anyone starting their own creative business. Here is the resulting blog post: Ten Creative Leaders Share Best Business Tips.

Here is the tip I shared:

You’ll never please everyone.

I never actually prepared to start my business — I got fired, got mad, and decided I was never working for anyone again. It probably wasn’t the smartest strategy but almost 30 years later, I can say it has worked for me.

Since then, the best advice I’ve received is that you can’t please everyone. So I do what I think is best and don’t worry about who will and won’t like it. That works for marketing, for pricing, and especially for doing creative work for clients.

And here is fellow speaker, Ryan Robinson’s tip:

Focus on your clients.

My business isn’t about me, and that was a very gradual realization. As someone who frequently comes up with new ideas and gets distracted by exciting opportunities, it’s easy to lose sight of the most important reason I’m in business as a freelance content marketer: to drive meaningful results for my clients. For this reason alone, the type of businesses and individuals I’ll even consider working with has gotten much narrower over time.

My goal is to create my best work for each and every client I work with, and I don’t want to put myself in a position where I’ll generate anything but my best results for them. This is something I’ve been told many times throughout my interviews with entrepreneurs like Guy Kawasaki, Ramit Sethi, Tara Gentile, and more. I truly believe there’s a reason why so many of the world’s most successful businesspeople have an intense dedication to creating for their customers, as opposed to simply creating the products and services that are the easiest for them to put together on the fly.

Also quoted in the post (and speaking at the conference) are:

  • Jamie Hoffman, UncommonGoods
  • Stanley Hainsworth, Tether
  • Scotty Russell, Perspective-Collective
  • Salli S. Swindell, They Draw and Cook and They Draw and Travel
  • Alex Mathers, Red Lemon Club
  • Gabriel Laliberte, Prettygrafik
  • Andreea Ayers, Launch Grow Joy
  • Arianne Foulks, Aeolidia

Read the blog post for all ten business tips.

And sign up today for the Build a Better Business Conference.

  • More in: Announcements, Ask the Experts, Freelancing, Maker Mentors, Posts by Ilise, Pricing & Marketing, Speaking

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