Ready to write subject lines that land in computers and smart phones with irresistible appeal, interrupting quiet walks with iPhones on the beach, luring BBQ-goers off to a quiet corner to read their BlackBerry, and providing welcome distraction to drivers gridlocked in holiday traffic (only when you're at a complete stop, now)?
Then as the follow-up to my first post, World’s Best Subject Line, here are a few more tips on writing subject lines that get noticed:
• Focus on expressing a clear idea and don't worry about writing a complete sentence.
• If your email is part of a series, make all the subject lines distinctly different. You don't want anyone thinking you're sending the same email you already sent.
• Feel free to tease; give just enough away to entice without giving away the story.
• Be honest. Make sure your email is related to the email content. No one likes being tricked.
• Avoid spammy words like free, save and money. If your email service is any good, it will flag the "dirty" words for you.
Lastly, take a chance and do something interesting. With the amount of email people get these days, you have to.