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Why Picking a Niche Can Be Stressful

Posted by Ilise Benun on

In my latest podcast interview with Ed Gandia, famous especially for his Warm Email Prospecting program (which many Marketing Mentor clients are using to get astonishing 50-90% response rates), we discuss (among many other things) how to take the stress out of picking a niche.

Here’s Ed’s take on it:

The process of picking a niche can be extremely stressful. But I’ve found that most of that stress and frustration is the result of bad advice.

In fact, most of what I read and hear on the topic of picking a niche is misguided. It treats the issue as a simple, one-dimensional decision. But in reality, this is a complex, multi-faceted topic that requires you to think about your business at a deeper level.

At the same time, it requires you to take action, even before you feel 100 percent comfortable with your decision. Because in most cases, your best niche ends up finding YOU.

I completely agree — and in our podcast we answer the questions….

  • What if I don’t pick the right niche?
  • How will I know if the niche I pick is a viable one?
  • How long does it take to figure out if I’ve got the right niche? 

Listen to our lively conversation here….and if it’s time for you to pick a niche, get the Pick a Niche Kit now!


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