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Why buy the cow?

Posted by Deidre Rienzo on

Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a web copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).

Why buy the cow if they’re giving milk away for free?

Unless you’re giving it ALL away, I think this implication is nonsense.

By giving something away, I think it’s just another way of letting prospects get to know you. 

In Ilise’s latest interview with Stephanie Helline, Stephanie said a newsletter is a way to start the conversation. She suggested that we share our personalities, because it’s a way people can get to know you, and it may encourage them to pick up the phone.

That’s exactly why I created a freebie download (12 Sparks to Write Sizzling, Audience-Attracting Website Words) as my latest marketing effort. It’s a way prospects can get to know me better, and it’s an incentive for people to sign up for my un-newsletter.

Pretty much, it’s a 10-minute read where I share tips for capturing word-sparkle, a basic outline for your welcoming website, and advice on overcoming common writing struggles. Here’s an example of what I’m giving away:

Spark #3
Ignore the robot, and go wild! Stop being professional. Please? I’m not suggesting you use foul language, but today, casual is okay! Yep. We don’t have to be professional in the same way we learned in school. Sure, showing your quality and qualification is important, but there is a way to do this accessibly. Don’t stifle your creativity; do stifle the robot inside your head. 

Spark #9
Sayonara snobby. I don’t care if you are selling billion dollar diamonds to the king of the world. If your site isn’t accessible, it’s snobby. There is a way to convey quality without being a snot. 

Yes, I’m giving it away. (If you or your clients need tips for writing great website content, please get it here.) 

What can you give your clients to help them get to know you better?

What’s your take on “Why buy the cow…”?

P.S. Speaking of giving it away, Ilise offers a free mentoring session! If you want to see what it’s like to work with her, sign up.


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