Where do I want to grow?

Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).

I feel like I’ve been saying no a lot lately. And while saying no can be a window for growth—I also want to make sure I’m recognizing areas for growth—in a way that interests me and suits my strengths. Last week, I talked about where I don’t want to grow—but this week—I’m going to address where I do.

I’ve written numerous websites, email newsletters and blog posts. I’ve gotten involved in the strategy behind the content. And I love doing these things!

Areas where I’d like to do more:

  1. Helping people clarify their brands and putting that into words. This is where I really get my kicks. When a business isn’t quite sure who they are—and they need help figuring it out and wording it, I want in!
  2. Brand strategy. Once the brand is clarified, I’d like to do more strategizing on the best way to relay that brand to the audience.  
  3. Company naming/taglines. I’ve done a few of these, and really enjoy the process of listening, exploring, and finding the right fit.
  4. Reading, attending, following. I worry that I haven’t made enough room for learning and expanding my skills, and my brain. I want to keep growing my craft by reading more, following other pioneering writers, and attending learning events. (Tomorrow, Sept.23rd, is International Freelancers Day—and I’ll be watching!)
  5. Expanding my writer network. I’d also love to create and enhance my relationships with other writers. When I do say no to a job, I’d like to be a good resource and recommend someone. Also, I’d like to see what I can learn from and share with other writers.  

Next step: Planning action-steps to grow in these areas.

I found this exercise refreshing. Will you try it too?

Take a few minutes to figure out where you want to grow—and please share what you come up with.